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DOCUMENTACIÓN - [Para comenzar con la Plataforma Magenta Advertising](https://es.t-mobile.com/advertising-solutions/map/developer/documentation/getting-started-with-magenta-advertising-platform.html) - [Requisitos de cumplimiento para la recopilación de datos del editor](https://es.t-mobile.com/advertising-solutions/map/developer/documentation/publisher-data-collection-compliance-requirements.html) ## CONSOLA - [Cargar audiencias](https://es.t-mobile.com/advertising-solutions/map/developer/console/uploading-audiences.html) ## API DE MARKETPLACE DE DATOS - [Información general](https://es.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/overview.html) - [Atributos](https://es.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/attributes.htm) - [Importar](https://es.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/import.html) - [Formato de archivo de datos](https://es.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/data-file-format.html) - [Formato de archivo taxonómico](https://es.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/taxonomy-file-format.html) ## TRASFERENCIA E INTEGRACIÓN DE DATOS - [](https://es.t-mobile.com)[Acceso a AWS S3](https://es.t-mobile.com/advertising-solutions/map/developer/data-transfer-and-integration/aws-s3-access.html) # Enriquecimiento de datos del cliente de T-Mobile The T-Mobile Customer Data Enrichment native app is a stored procedure you can run on your first party user data to append consumer attribute packages to it, enabling you to gain a more holistic view of your data set. ## Enrichment Packages The following pre-defined packages are currently available ($1,000 minimum order): | | | |--------------------------------|---------------| | Nombre | Pricing (CPM) | | Essential Demographics | $33.50 | | Comprehensive Demographics | $44.50 | | Geografía | $15.00 | | Financiero | $39 | | Homeownership | $33.50 | | Hobbies, Interests, & Home | $39 | | Salud y bienestar | $33.50 | | Entertainment, Travel & Sports | $44.50 | Volume pricing is also available upon request. ## Attributes (by Package) Below are all available attributes, listed by package: ## Essential Demographics | | | |------------------------|------------------| | Output Field Name | Descripción | | AGE | Adult Age | | DT | Dwelling Type | | EDUCACIÓN | Educación | | HOME\_OWNERSHIP\_CODE | Homeowner/Renter | | STANDARD\_INCOME\_CODE | Income Range | | MARITAL\_STATUS | Estado civil | | OCCUPATION | Occupation | ## Comprehensive Demographics | | | |------------------------------------|---------------------------| | Output Field Name | Descripción | | AGE | Adult Age | | DOB | Fecha de nacimiento | | DT | Dwelling Type | | EDUCACIÓN | Educación | | ELDERLY\_HEAD\_OF\_HOUSEHOLD\_FLAG | Elderly Head of Household | | ELDERLY\_PARENT\_FLAG | Elderly Parent Present | | GENDER | Género | | HOME\_OWNERSHIP\_CODE | Homeowner/Renter | | STANDARD\_INCOME\_CODE | Income Range | | LANGUAGE | Language Spoken | | LENGTH\_OF\_RESIDENCE | Length of Residence | | MARITAL\_STATUS | Estado civil | | VETERAN\_IN\_HOUSEHOLD\_FLAG | Military Veteran Present | | NUMBER\_OF\_ADULTS | Number of Adults | | NUMBER\_OF\_GENERATIONS | Number of Generations | | OCCUPATION | Occupation | | VOTER\_FLAG | Voter | ## Geografía | | | |----------------------------------------|-------------------------| | Output Field Name | Descripción | | CONGRESSIONAL\_DISTRICT | Congressional District | | COUNTY | County of Residence | | Número de referencia de crédito (CRID) | Carrier Route | | CD | Check digit | | DP | Delivery Point Bar Code | | DMA | Designated Market Area | | FIPS\_ST | FIPS State Code | | LATITUDE | Latitude | | LONGITUDE | Longitud | | SCF | SCF | | Código postal | 5-digit Zip Code | | ZIP4 | 4-digit Delivery Route | | WSN | Walk Sequence Number | ## Financiero | | | |------------------------------------------|-------------------------------------| | Output Field Name | Descripción | | OWNS\_CREDIT\_CARD | Credit Card Holder | | OWNS\_BANK\_CREDIT\_CARD | Credit Card Type Grouping | | OWNS\_RETAIL\_CARD | Owns Retail Card | | PREMIUM\_CARD\_HOLDER | Premium Card Holder | | AMEX\_CARD\_HOLDER | Amex Card Holder | | PREMIUM\_AMEX\_CARD\_HOLDER | Premium Amex Card Holder | | VISA\_MC\_CARD\_HOLDER | Visa or Mastercard Holder | | PREMIUM\_VISA\_MC\_CARD\_HOLDER | Premium Visa or Mastercard Holder | | DISCOVER\_CARD\_HOLDER | Discover Card Holder | | PREMIUM\_DISCOVER\_CARD\_HOLDER | Premium Discover Card Holder | | STORE\_OR\_RETAIL\_CARD\_HOLDER | Store or Retail Card Holder | | PREMIUM\_STORE\_OR\_RETAIL\_CARD\_HOLDER | Premium Store or Retail Card Holder | | TRAVEL\_CARD | Travel Card | | HOME\_VALUE | Home Market Value | | STANDARD\_INCOME\_CODE | Income Range | | OWNS\_INVESTMENTS | Owns Investments | | OWNS\_STOCK\_AND\_BONDS\_INVESTMENTS | Owns Stocks and Bonds | | OWNS\_MUTUAL\_FUNDS\_INVESTMENTS | Owns Mutual Funds | | CREDIT\_RANGE | Modeled Credit Rating | | NET\_WORTH | Net Worth | | NUMBER\_OF\_CREDIT\_LINES | Number of Credit Lines | | WEALTH\_RATING | Wealth Rating | ## Homeownership | | | |---------------------------|---------------------------| | Output Field Name | Descripción | | DT | Dwelling Type | | MORTGAGE\_LOAN\_TYPE | Home Loan Type | | HOME\_VALUE | Home Market Value | | HOME\_PURCHASE\_DATE | Home Purchase Date | | PURCHASE\_PRICE\_RANGE | Home Purchase Price Range | | STANDARD\_INCOME\_CODE | Income Range | | LENGTH\_OF\_RESIDENCE | Length of Residence | | MORTGAGE\_LOAN\_TO\_VALUE | Loan to Value | | IS\_VERIFIED\_OWNER | Verified Homeowner | | YEAR\_BUILT | Year Built | ## Hobbies, Interests & Home | | | |-----------------------------------|------------------------------------------| | Output Field Name | Descripción | | INTEREST\_IN\_ARTS\_CRAFTS | Arts and Crafts | | DOLLS\_COLLECTOR | Collector Grouping (all collector types) | | FIGURINES\_COLLECTOR | Owns Retail Card | | PLATES\_COLLECTOR | Premium Card Holder | | SPORTS\_MEMORIBILIA\_COLLECTOR | Amex Card Holder | | COINS\_COLLECTOR | Premium Amex Card Holder | | FINE\_ARTS\_COLLECTOR | Visa or Mastercard Holder | | STAMPS\_COLLECTOR | Premium Visa or Mastercard Holder | | COLLECT\_SPECIAL\_FOODS\_BUYER | Discover Card Holder | | COLLECTOR | Collector | | ANTIQUES\_COLLECTOR | Antiques Collector | | DO\_IT\_YOURSELF | Do It Yourself | | INTEREST\_ELECTRONICS | Electrónica | | INTEREST\_FOOD\_WINE | Food & Wine | | HOBBY\_HOME\_STUDY\_COURSES | Home Study Courses | | INTEREST\_BUSINESS\_HOME | Home-based Business | | HOBBY\_KNITTING\_QUILTING\_SEWING | Knitting/Quilting/Sewing | | LUXURY\_LIFE | Luxury Life | | CAT\_OWNER | Owns a cat | | DOG\_OWNER | Owns a dog | | PET\_OWNER | Owns a pet | | INTEREST\_PHOTOGRAPHY | Fotografía | | AVID\_READER | Reading grouping (all reading types) | | READING\_ASTROLOGY | Reading astrology | | READING\_FICTION | Reading fiction | | READING\_BOOKS\_ON\_TAPE | Reading books on tape | | READING\_CHILDRENS | Reading childrens | | READING\_COMPUTER\_IT | Reading computer IT | | READING\_COOKING\_CULINARY | Reading cooking culinary | | READING\_COUNTRY\_LIFESTYLE | Reading country lifestyle | | READING\_ENTERTAINMENT | Reading entertainment | | READING\_FASHION | Reading fashion | | READING\_FINANCE | Reading finance | | READING\_HISTORY | Reading history | | READING\_INTERIOR\_DECORATING | Reading interior decorating | | READING\_MILITARY | Reading military | | READING\_MYSTERY | Reading mystery | | READING\_ROMANCE | Reading romance | | READING\_SCIENCE\_FICTION | Reading science fiction | | READING\_SCIENCE\_TECHNOLOGY | Reading science technology | | READING\_SPORTS | Reading sports | | READING\_WORLD\_NEWS\_POLITICS | Reading world news politics | | READING\_MAGAZINES | Reading magazines | | HOBBY\_WOODWORKING | Woodworking | ## Salud y bienestar | | | |--------------------------|-------------------| | Output Field Name | Descripción | | SPORTS\_AEROBICS | Sports & Aerobics | | HOBBY\_COOKING | Cooking | | HOBBY\_SELF\_IMPROVEMENT | Self-Improvement | | OUTDOORS\_WALKING | Andar | ## Entertainment, Travel & Sports | | | |----------------------------------|------------------------------------| | Output Field Name | Descripción | | INTEREST\_IN\_BOATING\_SAILING | Boating/Sailing | | OUTDOORS\_CAMPING\_HIKING | Camping/Hiking | | INTEREST\_IN\_CARS | Autos | | HOBBY\_COMPUTER\_GAMES | Computer Games | | INTEREST\_IN\_ENTERTAINMENT | Entretenimiento | | INTEREST\_FAMILY | Family Activities | | OUTDOORS\_FISHING | Fishing | | INTEREST\_GARDENING | Gardening | | INTEREST\_IN\_OUTDOORS | Great Outdoors | | HIGHTECH\_LEADER | High-Tech Leader | | OUTDOORS\_HUNTING | Hunting | | INTEREST\_IN\_MOVIES | Películas | | INTEREST\_IN\_MUSIC | Música | | LIFESTYLE\_SPORTS | Sporting Lifestyle | | INTEREST\_TOYS | Toys | | INTEREST\_TRAVEL | Viajes | | INTEREST\_TRAVEL\_CRUISE | Travel – Cruises | | TRAVEL\_FOREIGN | Travel – Foreign | | TRAVEL\_VACATION | Travel - Vacation | | HOBBY\_VIDEO\_GAMES | Video Games | | SPORTS\_AUTO\_MOTORCYCLE\_RACING | Sports Grouping (all sports types) | | SPORTS\_BASEBALL | Sports Baseball | | SPORTS\_BASKETBALL | Sports Basketball | | SPORTS\_FOOTBALL | Sports Football | | SPORTS\_HOCKEY | Sports Hockey | | SPORTS\_SOCCER | Sports Soccer | | SPORTS\_RUNNING | Sports Running | | SPORTS\_SNOW\_SKIING | Sports Snow Skiing | | SPORTS\_TENNIS | Sports Tennis | | SPORTS\_AEROBICS | Sports Aerobics | | SPORTS\_NASCAR | Sports NASCAR | | SPORTS\_SCUBA\_DIVING | Sports Scuba Diving | | SPORTS\_WEIGHT\_LIFTING | Sports Weightlifting | | INTEREST\_SPORTS | Interest Sports | | INTEREST\_SPORTS\_GOLF | Interest Sports Golf |  130 Fifth Avenue, 6th Floor, New York, NY 10011 [www.t-mobile.com/advertising-solutions](http://es.t-mobile.com/advertising-solutions) Contact: [T-Ads\_Data\_Products\_Support@T-Mobile.com](http://T-Ads_Data_Products_Support@t-mobile.com/) ## 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