[Saltar al contenido principal](https://es.t-mobile.com#content-main) [](https://es.t-mobile.com/advertising-solutions) [](https://es.t-mobile.com/advertising-solutions) - [Datos de audiencia](https://es.t-mobile.com/advertising-solutions/audience-insights) - [Soluciones de medios](https://es.t-mobile.com) Soluciones de medios - [Medios móviles](https://es.t-mobile.com/advertising-solutions/mobile-media#INTNAV=tNAV:MediaSolutions:MobileMedia) - [Instalación de apps](https://es.t-mobile.com/advertising-solutions/app-install#INTNAV=tNAV:MediaSolutions:AppInstall) - [Publicidades en viajes compartidos](https://es.t-mobile.com/advertising-solutions/rideshare-advertising#INTNAV=tNav:MediaSolutions:RideshareAdvertising) - [Medios en tiendas](https://es.t-mobile.com) Medios en tiendas - [Anunciantes](https://es.t-mobile.com/advertising-solutions/in-store-retail-media-advertisers) - [Minoristas](https://es.t-mobile.com/advertising-solutions/in-store-retail-media-retailers) - [Plataformas](https://es.t-mobile.com) Plataformas - [Blis](https://blis.com/us/) - [Vistar Media](https://www.vistarmedia.com/) [Contáctanos](https://es.t-mobile.com/advertising-solutions/contact-us.html?INTNAV=tNav%3AContactUs) [](https://es.t-mobile.com) ## AUDIENCES - MARKETPLACE - [Crear audiencias personalizadas](https://es.t-mobile.com/advertising-solutions/map/user-guides/audiences-marketplace/create-custom-audiences.html) - [Crear modelos similares](https://es.t-mobile.com/advertising-solutions/map/user-guides/audiences-marketplace/create-lookalike-models.html) ## AUDIENCES - ACCESO - [Acceder a segmentos de MediaMath](https://es.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-mediamath-segments.html) - [Acceder a segmentos de Twitter](https://es.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-twitter-segments.html) - [Acceder a segmentos de Facebook](https://es.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-facebook-segments.html) - [Acceder a segmentos de Amobee (Turn) DSP](https://es.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-amobee-turn-dsp-segments.html) - [Configuración de integración de Snap](https://es.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/snap-integration-setup.html) ## INSIGHTS - [¡Bienvenido a Insights!](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/welcome-to-insights.html) - [Insights - Guía rápida](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-starter-guide.html) - [Insight - Glosario](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-starter-guide/insights-glossary.html) - [Insight - Descripción de metodología](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-starter-guide/insights-description-of-methodology.html) - [Insights - Guía de informes](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide.html) - [Información general - Informe del tablero](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/insight-overview-dashboard-report.html) - [Información general - Informes de titularidad](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/overview-ownership-reports.html) - [Información general - Informes de instalación](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/overview-installation-reports.html) - [Participación - Informes de participación](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/engagement-engagement-reports.html) - [Participación - Informes de usuarios](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/engagement-user-reports.html) - [Participación - Informes de retención](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/engagement-retention-reports.html) - [Insights - Preguntas frecuentes](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-faqs.html) - [Insights - Notas de lanzamiento](https://es.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-release-notes.html) ## MEASUREMENT - [¡Bienvenido a Measurement!](https://es.t-mobile.com/advertising-solutions/map/user-guides/measurement/welcome-to-measurement.html) - [Measurement - Guía rápida](https://es.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-starter-guide.html) - [Measurement - Glosario](https://es.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-starter-guide/measurement-glossary.html) - [Measurement - Lista de informes](https://es.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-report-list.html) - [Measurement - Preguntas frecuentes](https://es.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-faqs.html) # Insights - Glossary A glossary of frequently used terms and phrases for Insights. ## Focus Event An app is 'in focus' on a device when that app is open, and it is the only app that can been seen and interacted with on a device's screen at a given point in time. All engagement data currently in Insights is tied to the existence of a Focus Event record for a given app on a device. This includes foundational measurements such as dwell time, ownership and the state of being an active or inactive device. Insights additionally utilizes a minimum dwell time threshold on all Focus Events, in which any Focus Event that is less than 2 continuous seconds (< 2 seconds) in duration is dropped from all data aggregations. This ensures that Insights is only presenting intentional focus events in its reports, removing those events that may be accidental or otherwise unintentional. ## Owning Devices Insights considers a device to be an app owner if the device meets the following criteria: - The device downloaded/installed the app at any point in time prior to the day, week, or month being considered in the report. - The device still has the app installed as of the day, week, or month being considered in the report. A device is considered Owning & Active if the device meets the above ownership criteria, and also engages with the app for at least one (1) app focus event of two (2) consecutive seconds or longer in duration during the day, week, or month being considered in the report. A device is considered Owning Inactive if the device meets the above ownership criteria, but does not engage with the app for at least one (1) app focus event of two (2) consecutive seconds or longer in duration during the day, week, or month being considered in the report. ## Installing Devices - Insights considers a device to be an app installer if the device meets the following criteria: The device downloaded/installed the app during the day, week, or month being considered in the report. A device is considered Installing & Active if the device meets the above installation criteria, and also engages with the app for at least one (1) app focus event of two (2) consecutive seconds or longer in duration during the day, week, or month being considered in the report. A device is considered Installing & Inactive if the device meets the above installation criteria, but does not engages with the app for at least one (1) app focus event of two (2) consecutive seconds or longer in duration during the day, week, or month being considered in the report. ## Growth % Growth % is a measurement that takes into account both install and uninstall data to help show where actual net gains and losses to an app's footprint occur. The calculation is: - (Devices Owning at End of Period - Devices Owning at Beginning of Period) / (Devices Owning at End of Period)​​ The calculation for App Growth can result in negative growth when appropriate. Negative growth occurs when the number of Uninstalls meets or exceeds the number of Installs, resulting in app ownership changes that are stagnant or declining. ## Unique Engaged Devices Unique Engaged Devices is sometimes also known as "DAUs - Daily Active Users" or "MAUs - Monthly Active Users", and is a 'reach' style metric. Unique Devices Using is the count of all unique/distinct devices that engage a given app during the date range being considered. Devices qualify as engaged if they have at least one (1) focus event of two (2) seconds or longer in duration on the app during the date range.   ## Dwell Minutes Total Dwell Minutes is the sum of all minutes that an app was in focus, across all devices focusing on the app during the day, week, or month being considered. All dwell time minutes are associated to focus events, and dwell minutes are only counted towards the total if the focus event they are associated with is two (2) seconds or longer in duration. Average Dwell Minutes is the average minutes spent per device that engages with an app during the day, week, or month being considered. The calculation is: - (Total Dwell Minutes) ​/ (Unique Engaged Devices)​​ ## Focus Frequency Focus Frequency % is the average number of hours in which an app was in focus on devices during the day, week, or month being considered. This measurement is calculated as a ratio of the total number of hourly periods that an app was in focus on a device over the total number of available hourly periods that the device could have focused on the app. For Example: For a report run at the daily grain, each device calculates its Focus Frequency % as the number of hourly periods with a focus event (between 1 and 24) over the number of possible hours to have a focus event (24 potential hours in a day for which to have a focus event). If a device had focus events in three (3) different hours of a day, that devices Focus Frequency % would be... - (3 / 24) x 100 = 12.5% ...which can be read as this device engaging with this app during 12.5% of this day. All device level Focus Frequency %'s are then average together for the day to produce the final reporting value ## Persona Over-Indexing The Persona Over-Indexing ranker displays the proportional difference (as a 'factor increase’) that a device which engages with a given app will also belong to a given AppGraph Ownership Persona.​ For Example: In a Users report run that includes App A for the date range of December 2nd to December 21st, the Persona Over-Indexing report shows that the "[*Coffee Connoisseurs*](https://console.magentamarketing.com/market/details/p853)" Persona had a value of 11.06x for App A. This was the highest ranked Persona for App A during this time frame. These report results can be read as: - Devices that engaged with App A during this time frame are 11.06 times more likely than the general population to be included in the "Coffee Connoisseurs" AppGraph Ownership Persona. This means that there is a high likelihood of overlap between devices that engage with App A during this time frame, and devices which posses the attributes necessary to be included in the "Coffee Connoisseurs" AppGraph Ownership Persona. [AppGraph Ownership Personas - Interest & Activity](https://console.magentamarketing.com/market/search?datatype=personas&q=interest%20%26%20activity) - Active Traders - American Football Fans - Arts and Crafts Lovers - Auto Enthusiasts - Auto Sharers - Avid Readers - Avid Runners - Baseball Fans - Basic TV Streamers - Basketball Fans - Viajeros de negocios - Calorie Counters - Camping Enthusiasts - Card & Board Gamers - Casino App Players - Casino Gamers - Casual Investors - Aficionados al café - College Sports Fans - Commuters - Contest Seekers - e-News Readers - eSports Fans - Fantasy Sports Players - Fast Food Patrons - Fishing Enthusiasts - Fitness Device Owners - Foodies - Free Content Streamers - Health & Fitness Enthusiasts - Hockey Fans - Home & Garden Pros - Home Automation Enthusiasts - Home Chefs - Home Entertainment Enthusiasts - Home Financial Planners - Home Improvement Enthusiasts - Insurance Owners - Mobile Banking Users - Mobile Gamers - Mobile Payment Makers - Movie Buffs - Music Discovery Enthusiasts - Music Lovers - Music Streamers - News Readers - On Demand Movie Streamers - On-Demand Economy Participants - On-Demand Food Delivery - On-Demand Learning - On-Demand Parking - On-Demand Transportation - Outdoor Sports Enthusiasts - Over the Top Device Owners - Photo & Video Enthusiasts - Photo Editors - Photo Sharers - Political Views - Democrat - Political Views - Republican - Premium TV Streamers - Prepaid Phone Users - Restaurant Hoppers - Ride Sharers - Room Sharers - Service Provider Streamers - Sharing Economy Participants - Soccer Fans - Social & Casual Gamers - Social Influencers - Sports Fans - Subscription Content Streamers - Tech & Gadget Enthusiasts - TV Cord Cutters - TV Subscribers - Turistas - Vehicle Owners - Personas que hacen streaming - Wireless Plan App Owners [AppGraph Ownership Personas - Life Stage](https://console.magentamarketing.com/market/search?datatype=personas&coll=life%20stage) - Apartment Renters - Profesionales de negocios - College Kids - Educators - Expectant Parents - Home Owners - Job Seekers - Luxury Living - New Parents - Online Education Students - Padres - Small Business Owners [AppGraph Ownership Personas - Intent](https://console.magentamarketing.com/market/search?datatype=personas&q=intent) - [Auction Shoppers](https://console.magentamarketing.com/market/details/p792) - [Compradores de autos](https://console.magentamarketing.com/market/details/p304) - [Bargain Shoppers](https://console.magentamarketing.com/market/details/p303) - [Coupon Clippers](https://console.magentamarketing.com/market/details/p305) - [Daily Deals Consumers](https://console.magentamarketing.com/market/details/p882) - [Department Store Shoppers](https://console.magentamarketing.com/market/details/p794) - [Designer Shoppers](https://console.magentamarketing.com/market/details/p602) - [Electronics Shoppers](https://console.magentamarketing.com/market/details/p803) - [Flight Shoppers](https://console.magentamarketing.com/market/details/p807) - [Gift Givers](https://console.magentamarketing.com/market/details/p795) - [Hair & Makeup Mavens](https://console.magentamarketing.com/market/details/p826) - [Home Shoppers](https://console.magentamarketing.com/market/details/p103) - [Hotel Shoppers](https://console.magentamarketing.com/market/details/p808) - [Impulse Buyers](https://console.magentamarketing.com/market/details/p797) - [New Health & Fitness Buffs](https://console.magentamarketing.com/market/details/p887) - [Pharmacy Patrons](https://console.magentamarketing.com/market/details/p790) - [Shoes Shoppers](https://console.magentamarketing.com/market/details/p802) - [Ticket Shoppers](https://console.magentamarketing.com/market/details/p800) - [Travel Shoppers](https://console.magentamarketing.com/market/details/p805) - [Upscale Shoppers](https://console.magentamarketing.com/market/details/p798) - [Vacation Shoppers](https://console.magentamarketing.com/market/details/p810) - [Young & Hip Shoppers](https://console.magentamarketing.com/market/details/p799) ## Retención #### Retention is defined as the % of devices that continue to engage with an app in the consecutive days, weeks, or months after installation. For Example: Consider a Retention report that is filtered for devices installing App A between August 2, 2021 and August 17, 2021 with a daily consecutive engagement trend. The report will find all devices that installed App A between the given dates. Each device in this installation pool will be assessed for how many consecutive days, after installation of App A, that the device engaged with App A. Results may appear like this: - 35.60% of installing devices engaged with App A the day following install. - 19.15% of installing devices engaged with App A on each of the 2 consecutive days following install. - 13.32% of installing devices engaged with App A on each of the 3 consecutive days following install. - And So On... #### Engagement in this report is defined as a device having the app in focus at least once for a period of two (2) consecutive seconds in duration or longer.. ## ¡Hola! ¿Deseas mantener la sesión abierta? 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