It’s Super Bowl time, the ads are back … and something remarkable is happening in wireless. Verizon has just realized who the real network competition is. After years of ignoring T-Mobile, even leaving us out of coverage map comparisons (if you think back, you may remember TV ads from them where they did not even include us!). Now, Verizon’s spending big Super Bowl bucks to advertise JUST AGAINST T-MOBILE’S 5G NETWORK. Not just against T-Mobile as a brand… but actually trying to take on our network! Something they never even cared about before! Why? Because they finally had to admit that we’re the real network competition, especially with the New T-Mobile. And they’re absolutely right.
I feel like I should celebrate. (Honestly, I am! And you should see @NevilleRay and his team!!) Verizon's spending big bucks to tell people T-Mobile's 5G network - the first and only nationwide 5G network - is the one to beat. That is INCREDIBLE! Should I write someone in their marketing team a check?
But, also, their ads are just sad. Big Red hired the talented, hilarious Jenny Slate (love you, Jenny!) to do some 'man on the street' interviews, comparing their 4G LTE network to T-Mobile's 5G. That's right, while the rest of the world has their eye on 5G, they want you to focus on 4G! Don't get me wrong. 4G has transformed our lives, and we've been at the forefront of LTE innovation … but 5G is the future. Verizon has become the sad ex-high school quarterback who's now living in his mom's basement, trying to squeeze into that old letterman's jacket and relive his heydays. "Hey, remember 4G? Remember, guys?" It's honestly sad to watch.
- John Legere (@JohnLegere) 1 de febrero de 2020
Face it. Verizon peaked in 2007. And they're terrified that people are catching on.
Where’d it all go wrong?
For years, Verizon was the platinum network. I'll give them that. Then we got LTE and built a more modern, faster LTE network that could go neck and neck for 99% of Americans, but it's been very much a battle.
Then, came this: Verizon bet wrong on the 5G future. They bet big on millimeter wave 5G, and that was a bad bet. It hasn’t scaled like they thought it would. So Verizon customers are forced to pay a premium for sad, spotty coverage in random parts of some areas of some cities. Just look at Hard Rock stadium in Miami. Big Red spent 80 million dollars to boost their spotty 5G in a single stadium. 80 MILLION for a few thousand square feet and it’s STILL hard to find a signal! Imagine if they tried to cover an entire city … or state … or even the whole country.
And when you do find a 5G signal, you need to dodge obstacles like walls, hot dog stands and other people. Even waving your hand in front of the phone can cause the signal to crap out. Hey, down in front! Hope nobody starts the wave at the big game…
Some Verizon customer even created a petition to ban stadium standing. ud83dude09
Verizon bet wrong on 5G, and they know it. They're stuck. They're desperate … because really what is the Verizon brand except 'network'? If they lose that, they're toast.
Now they’re trying to advertise their way out of a crappy strategy.
While Verizon spends massive marketing budget trying desperately to relive their glory days and convince people their 5G is right, T-Mobile remains focused on the future. We already have 5G coverage they simply can’t match anytime soon - the ONLY nationwide 5G network which covers more than 1 million square miles and reaches over 200 million people. Unlike Verizon 5G that can get blocked by basically anything and covers spotty patches of outdoor areas in just 34 cities, T-Mobile 5G provides far-reaching coverage that can go through walls and works indoors and out … in more than 5,000 cities and towns all across the country. That’s about 147x more than Verizon. T-Mobile 5G is #5GThatWorks. Just ask Anthony Anderson’s mama.
Plus, we still have unused low-band spectrum to light up with 5G … and nationwide millimeter wave spectrum to add super-fast hotspot-like coverage in some areas. And we're poised to give our customers a network Verizon can only dream of should the merger with Sprint move forward with spectrum that will add breadth and speed across the country. (I know they don't want THAT to happen, because we'll be an even tougher competitor then!) On top of all that … we're not charging a dollar more for 5G access, which goes against everything Verizon stands for. Should I go on?
I say keep those ads coming, Verizon, I'm a big fan! And while you stay focused on what once was, at T-Mobile, we'll keep facing the other direction - the future. Building the biggest and best 5G network in the country! Y no vamos a parar.
Información adicional importante
En relación con la transacción propuesta, T-Mobile US, Inc. (“T-Mobile”) presentó una declaración de inscripción en el formulario S-4 (expediente n.° 333-226435), declarada en plena vigencia por la Comisión de Valores y Bolsa de los Estados Unidos (“SEC”) el 29 de octubre de 2018, que contiene una declaración de solicitud de consentimiento conjunto de T-Mobile y Sprint Corporation (“Sprint”), y que además constituye un prospecto de T-Mobile (la “declaración de solicitud de consentimiento conjunto/prospecto”). Cada una de las partes presentará otros documentos relacionados con la transacción propuesta ante la SEC. SE EXHORTA A LOS INVERSIONISTAS Y TITULARES DE VALORES A LEER LA DECLARACIÓN DE SOLICITUD DE CONSENTIMIENTO CONJUNTO/PROSPECTO Y DEMÁS DOCUMENTACIÓN PERTINENTE PRESENTADA ANTE LA SEC CUANDO ESTÉ DISPONIBLE, YA QUE CONTENDRÁ INFORMACIÓN IMPORTANTE. The documents filed by T-Mobile may be obtained free of charge at T-Mobile’s website, at www.t-mobile.com, or at the SEC’s website, at www.sec.gov, or from T-Mobile by requesting them by mail at T-Mobile US, Inc., Investor Relations, 1 Park Avenue, 14th Floor, New York, NY 10016, or by telephone at 212-358-3210. The documents filed by Sprint may be obtained free of charge at Sprint’s website, at www.sprint.com, or at the SEC’s website, at www.sec.gov, or from Sprint by requesting them by mail at Sprint Corporation, Shareholder Relations, 6200 Sprint Parkway, Mailstop KSOPHF0302-3B679, Overland Park, Kansas 66251, or by telephone at 913-794-1091.
No es oferta ni propuesta comercial
Esta comunicación no constituye una oferta para vender ni una propuesta comercial de una oferta de compra de valores, ni habrá venta de valores en ninguna jurisdicción en la que dicha oferta, propuesta comercial o venta se considere ilegal con anterioridad a la inscripción o calificación, conforme a la legislación sobre valores vigente en dicha jurisdicción. No se podrán ofrecer valores, excepto por medio de un prospecto que cumpla con los requisitos de la sección 10 de la Ley de Valores de EE.UU. de 1933, y sus posteriores enmiendas.
Advertencia en relación con las declaraciones a futuro
Esta comunicación contiene ciertas declaraciones a futuro con respecto a T-Mobile, Sprint y la transacción propuesta entre T-Mobile y Sprint. Todas las declaraciones que no sean declaraciones de hecho, incluida la información sobre resultados futuros, son declaraciones a futuro. Estas declaraciones a futuro generalmente se identifican mediante las palabras “anticipar”, “creer”, “estimar”, “suponer”, “pretender”, “puede”, “podría” o expresiones similares. Dichas declaraciones a futuro incluyen, entre otras, declaraciones sobre los beneficios de la transacción propuesta, incluidos futuros resultados financieros y operativos previstos, sinergias, tasas de aumento y crecimiento, los planes, objetivos, expectativas e intenciones de T-Mobile, de Sprint y de la compañía combinada, y el plazo previsto para completar la transacción propuesta. Existen varios factores que podrían ocasionar que los planes y resultados reales difieran de manera sustancial de los expresados o implícitos en las declaraciones a futuro. Such factors include, but are not limited to, the failure to obtain, or delays in obtaining, required regulatory approvals, and the risk that such approvals may result in the imposition of conditions that could adversely affect the combined company or the expected benefits of the proposed transaction, or the failure to satisfy any of the other conditions to the proposed transaction on a timely basis or at all; the occurrence of events that may give rise to a right of one or both of the parties to terminate the business combination agreement; adverse effects on the market price of T-Mobile’s or Sprint’s common stock and on T-Mobile’s or Sprint’s operating results because of a failure to complete the proposed transaction in the anticipated timeframe or at all; inability to obtain the financing contemplated to be obtained in connection with the proposed transaction on the expected terms or timing or at all; the ability of T-Mobile, Sprint and the combined company to make payments on debt or to repay existing or future indebtedness when due or to comply with the covenants contained therein; adverse changes in the ratings of T-Mobile’s or Sprint’s debt securities or adverse conditions in the credit markets; negative effects of the announcement, pendency or consummation of the transaction on the market price of T-Mobile’s or Sprint’s common stock and on T-Mobile’s or Sprint’s operating results, including as a result of changes in key customer, supplier, employee or other business relationships; significant transaction costs, including financing costs, and unknown liabilities; failure to realize the expected benefits and synergies of the proposed transaction in the expected timeframes or at all; costs or difficulties related to the integration of Sprint’s network and operations into T-Mobile; the risk of litigation or regulatory actions; the inability of T-Mobile, Sprint or the combined company to retain and hire key personnel; the risk that certain contractual restrictions contained in the business combination agreement during the pendency of the proposed transaction could adversely affect T-Mobile’s or Sprint’s ability to pursue business opportunities or strategic transactions; effects of changes in the regulatory environment in which T-Mobile and Sprint operate; changes in global, political, economic, business, competitive and market conditions; changes in tax and other laws and regulations; and other risks and uncertainties detailed in the Form S-4, as well as in T-Mobile’s Annual Report on Form 10-K for the fiscal year ended December 31, 2018 and in its subsequent reports on Form 10-Q, including in the sections thereof captioned “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements,” as well as in its subsequent reports on Form 8-K, all of which are filed with the SEC and available at www.sec.gov and www.t-mobile.com. Las declaraciones a futuro se basan en expectativas y suposiciones actuales, que están sujetas a riesgos e incertidumbres que pueden ocasionar que los resultados reales sean sustancialmente diferentes de los expresados o implícitos en dichas declaraciones a futuro. En virtud de estos riesgos e incertidumbres, se exhorta a los lectores de esta comunicación a no basarse indebidamente en dichas declaraciones a futuro. T-Mobile no asume ningún tipo de obligación de actualizar o modificar la información contenida en esta comunicación (ya sea como resultado de la nueva información, acontecimientos futuros o algún otro factor), a menos que así lo exija la legislación vigente.