Bellevue, Wash. — Apr. 10, 2013
Delivering on its Un-carrier promise to change how wireless is done in America, T-Mobile USA, Inc. today announced it will supplement its amazing iPhone 5 upfront pricing with a special trade-in offer when the revolutionary smartphone arrives in T-Mobile stores this Friday, April 12.
"Our message to iPhone 4S and iPhone 4 customers is simple: bring in your device and trade up to iPhone 5 on T-Mobile," said Mike Sievert, chief marketing officer for T-Mobile. "We're making it incredibly attractive to buy an iPhone 5 by pairing an un-beatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless."
The special trade-in offer, which lasts through Father’s Day on June 16, enables well-qualified customers who bring in their iPhone 4S or iPhone 4 to get iPhone 5 for $0 down plus monthly payments1, with a no annual service contract Simple Choice Plan from T-Mobile. Depending on the trade-in value of their device, customers will also receive a credit of up to $120, which can be used toward monthly payments, an existing T-Mobile bill, or the purchase of accessories or another device.
Through its Simple Choice Plan, T-Mobile is the only major U.S. wireless company offering iPhone 5 with no annual service contract plus unlimited talk, text and Web on a screaming-fast nationwide 4G network.
With T-Mobile, iPhone 5 customers will enjoy an outstanding 4G wireless experience, seamlessly connecting to both T-Mobile’s existing 4G and growing 4G LTE networks. T-Mobile recently announced 4G LTE service in seven major metropolitan areas, including Baltimore; Houston; Kansas City; Las Vegas; Phoenix; San Jose, Calif.; and Washington, D.C. T-Mobile’s 4G LTE network is expected to reach 100 million people by midyear and 200 million nationwide by the end of 2013. The company’s 4G HSPA+ network reaches 225 million people in 229 metropolitan areas.
T-Mobile offers iPhone 5 customers one of the simplest and most competitive consumer rate plans in wireless. Rather than providing a dizzying number of consumer rate plans, T-Mobile has just one: Simple Choice.
T-Mobile's Simple Choice Plan starts with a base rate of $50 per month for unlimited talk, text and Web with 500MB of up to 4G speed data. Consumers can add 2GB of up to 4G speed data for $10 per month per line or get unlimited 4G data for an additional $20 per month per line. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. There are no caps and no overages.
Pricing & Availability
iPhone 5 will be available nationwide on Friday, April 12 beginning at 9 a.m. at all T-Mobile company-owned retail stores, as well as online at http://www.T-Mobile.com. iPhone 5 will be available for well-qualified customers with T-Mobile’s Simple Choice Plan for $99.99 down and $20 per month for 24 months. 0% APR O.A.C.
1Financing is available on approval of credit online and in participating locations. Saldo del préstamo para teléfono a pagar en la cancelación del plan tarifario. Not available in the District of Columbia. iPhone 4S and iPhone 4 will be available in select markets.
About T-Mobile USA:
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the first quarter of 2013, approximately 34 million mobile customers were served by T-Mobile USA — all via a common technology platform based on GSM, HSPA+ and LTE. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.