Company marks 1st anniversary of Un-carrier revolution by offering to reimburse entire amount of customers' early termination fees when they switch from AT&T, Sprint or Verizon
LAS VEGAS - Jan. 8, 2014 - One year ago at International CES, T-Mobile US, Inc. (NYSE: TMUS) threw down the gauntlet, promising relief for customers fed up with a broken, arrogant wireless industry. Since then, the company has delivered on its promise with a relentless barrage of Un-carrier industry innovations.
In its latest move, T-Mobile is eliminating one of the last remaining obstacles for individuals and families wanting to switch from AT&T, Sprint or Verizon to the Un-carrier by offering to pay off their early termination fees. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line.
"We're giving families a 'Get Out of Jail Free Card,' said John Legere, president and chief executive officer of T-Mobile. "Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind."
Customers have been flocking to T-Mobile for its no annual service contract Simple Choice Plan, industry-leading JUMP!(TM) upgrade program, unlimited global data at no extra charge in 100-plus countries, and most recently for Free Data for Life on every tablet - up to 200 MB of free 4G LTE data every month for as long as they own their tablet and use the registered device with T-Mobile. But Nielsen research suggests up to 40 percent[i] of families hold back from switching because of high early termination fees (ETFs), and a recent online poll conducted by GigaOM suggests that 78 percent[ii] would switch to T-Mobile if their ETF was paid. ETFs can cost as much as $350 per line. Multiply that two, three or four times for a family, and switching becomes an extremely expensive proposition.
"Carriers like to make you think you're just signing up for two years with their family plans, but with staggered expiration dates and early termination fees, they're really locking you in forever," said Mike Sievert, chief marketing officer for T-Mobile. "Now, families are free to switch without worrying about early termination fees. And by switching to T-Mobile, a family of four can save $1,880 over two years compared to an AT&T shared family plan[iii]."
Here's how T-Mobile's offer to pay off these fees works:
Starting tomorrow, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile location and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device, including T-Mobile's most popular smartphones, now priced at $0 down (plus 24 monthly device payments, for well-qualified customers). After customers get the final bill from their old carrier (showing their early termination fees), they either mail it to T-Mobile or upload it to www.switch2tmobile.com. T-Mobile then sends an additional payment equal to those fees, up to $350 per line. Trade-in of their old phone, purchase of a new T-Mobile phone and porting of their phone number to T-Mobile are required to qualify.
This offer to pay early termination fees provides families with a quick way to escape carrier contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile.
T-Mobile también simplifica el cambio a los planes Elección Simple para sus clientes más antiguos, sin que incurran en cargos por dicho cambio. Para ser elegible para esta opción, un cliente actual con contrato, intercambia su equipo actual y compra un nuevo equipo de T-Mobile y se cambia a Elección Simple. Además de no cobrar los cargos por transferencia, T-Mobile también eliminará el contrato de servicio anual existente para esa línea del cliente.
With a Simple Choice Plan from T-Mobile, families start with one line at $50 per month for unlimited talk, text and Web with up to 500 MB of 4G LTE data. They can add a second phone line for $30 per month, and each additional line is just $10 per month. In short, a family could get four lines for just $100 per month (plus taxes and fees). The potential savings are so significant that if every single AT&T, Sprint and Verizon customer switched to a Simple Choice Plan, T-Mobile estimates they would save up to $20 billion [iv] collectively each year.
In addition to great family plan savings, individuals and families can also enjoy an incredible wireless experience thanks to T-Mobile's rapidly expanding nationwide 4G LTE network- now the fastest[v] in the United States. For more information, visit the T-Mobile sala de prensa.
About T-Mobile US, Inc.:
Como proveedor con nueva modalidad de prestación de servicio, T-Mobile US, Inc. (NYSE: "TMUS") está redefiniendo la forma en que consumidores y empresas compran servicios móviles mediante la innovación los mejores productos y servicios. The company's advanced nationwide 4G and expanding 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. Para obtener más información, visita http://www.t-mobile.com.
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[i]Family Barriers to Switching, Nielsen Mobile Insights, 2013
[ii] Online poll conducted Dec. 8 at http://gigaom.com/2013/12/20/poll-if-t-mobile-pays-for-you-to-switch-carriers-will-you/
[iii] Savings based on comparison of Simple Choice plan versus AT&T's Mobile Share Value (20 GB) (4 lines) plan with monthly iPhone 5s payments.
[iv] Based on total postpaid subscribers on AT&T, Verizon and Sprint and average revenue per user in published Q3 2013 earnings reports.
[v] According to our independent analysis of the NetMetrics Reports provided by Speedtest.net