T‑Mobile USA Unveils New Global Design Retail Stores

28 de septiembre de 2011

Refreshed retail store interior offers the ultimate customer experience, featuring T-Mobile’s exceptional and affordable products and services running on America’s Largest 4G Network™

Bellevue, Wash. — Sep. 29, 2011

T-MobileNew Store Design Format

Today T-Mobile USA, Inc. announced the rollout of a new global design for nearly 400 new and remodeled stores across the country. De acuerdo con nuestro compromiso continuo de ofrecer la mejor experiencia a nuestros clientes, T-Mobile adoptó el nuevo diseño de su compañía matriz, Deutsche Telekom AG, que ha recibido comentarios positivos de los clientes por su nuevo diseño en tiendas minoristas en toda Europa.

Each redesigned store will be completely new from floor to ceiling, enabling T-Mobile to provide customers with a compelling retail experience and improve overall efficiency within the store. For example, customers will now be able to meet with sales representatives at private customer service desks and view products in clearly defined areas, making it easier to find what they need.

"With the continued complexity of wireless choices, T-Mobile is always looking to help simplify the consumer retail experience and make it more personal for each customer," said Debra Coates, senior director of store development, T-Mobile USA. "While we've continually been honored for our customer service, we have found ways to make the shopping experience even better with this new design."

Two pilot locations - the Southcenter Parkway and Minkler Boulevard store in Tukwila, Wash., and the Seventh Avenue and 48th Street store in New York - were remodeled earlier this year. With the improved layout of merchandise, customers now are presented with devices coupled with relevant accessories, so they don't have to shop multiple locations throughout the store searching for what they need.

From new hardwood flooring to a large digital messaging screen at the rear of the store, customers will be presented with an open sales environment, creating a quick, easy, clear and concise shopping experience. Vertical highlight panels installed with information kiosks and video monitors also encourage customers to explore and engage in an interactive shopping experience. El nuevo diseño ofrece un recorrido claro a los clientes, haciendo que se sientan cómodos y simplificando el proceso de compra.

Customers also will have several service options, from standing service counters on the sales floor for quick transactions to seated service desks for long transactions, discreet conversations and business-to-business consultations. With this new format, customer wait times are expected to be reduced.

T-Mobile is opening or remodeling these stores in approximately 65 markets across the country in an effort to serve and grow with the needs of its customers, as well as continue to invest in local communities.

"We've always been committed to providing an easy, compelling retail experience, and we have now improved this experience while investing in our stores' local economies in the process," said Ami Silverman, senior vice president of sales operations, T-Mobile USA. "With the combination of an improved retail experience, La Red 4G Más Grande del País, and exceptional and affordable devices and rate plans, now is a great time to be a T-Mobile customer.”

Various local events and promotions will be planned to celebrate the new retail store design, with the first stores reopening in Boston and Washington, D.C., on Oct. 5.

For a look at T-Mobile’s store design format transformation, check out the video at http://www.youtube.com/watch?v=T_bqp-PHCn8.

Acerca de T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the second quarter of 2011, approximately 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.6 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. Para obtener más información, visita  http://es.t-mobile.com. T-Mobile es una marca comercial registrada federalmente de Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.

For more information about T-Mobile’s 4G products, please visit http://www.t-mobile.com/webconnect.

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