Blog ¡Deja de esconderte! Una llamada de atención para Big Red

Neville Ray
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What if I told you I could upgrade your car … and make it go really fast? Sounds good, right? But the upgrade only works on a handful of blocks in some cities … and I won’t tell you where that is ¯\_(ツ)_/¯. But seriously, you won’t believe how fast this will make your car … sometimes, if you’re lucky! Just hand over the money. It’s built right, trust me.

There’s no question about it… You’d tell me to take a hike!

If you're paying attention, you know that's exactly what Verizon's pulling on its customers. They're launching 5G in a few limited outdoor areas of a few cities - and parts of some football stadiums - and charging their customers more for that limited 5G ($480 more per year for a family of four)! 

To top it all off, they’re refusing to show customers exactly where their 5G is! They call it “5G built right”, but this is SO far from right.

I've said all along that 5G requires a mix of all spectrum types: high-band (mmWave) for massive capacity over short distances in dense urban areas, mid-band for coverage and capacity depth, and low-band for broad nationwide coverage, including rural America. If regulators approve our merger with Sprint, New T-Mobile will have wide open airwaves across that entire range of spectrum, allowing us to deliver a broad and deep nationwide 5G network that won't cost customers a dollar more.

Verizon doesn't have the vision OR the resources to match New T-Mobile's potential, but you'd never know that watching their ads. They're hiding behind more 'launches' of 5G (where? They won't tell you, but you'll pay more for it), hiding behind claims of 'leadership' and technical prowess that just aren't true any longer, hiding behind an unprecedented ad blitz, and literally hiding 5G from their customers by refusing to show them exactly where it's deployed. It's time Big Red had a wake-up call.

Introducing “verHIDEzon”

This is what Verizon marketing really should look like. We've launched verHIDEzon, taking over bus stops, kiosks, and other public displays…even our massive billboard in Times Square.

 
The “VerHIDEzon” digital billboard stops in front of a Verizon store in mid-town Manhattan on September 17,2019 to show what Verizon advertising should really look like. Verizon is charging their customers more for 5G and won’t tell them where they can use it.

T-Mobile takes over a city street with a massive wallscape on September 17, 2019 to show a real representation of what Verizon’s 5G marketing should look like — Verizon is charging their customers more for 5G and won’t tell them where they can use it.

An early morning commuter snaps a photo of the “VerHIDEzon” digital billboard as it takes to the streets of New York City to show a real representation of what Verizon’s 5G marketing should look like — Verizon is charging their customers more for 5G and won’t tell them where they can use it.

 

Follow the fun at @verHIDEzon on Twitter and www.verhidezon.com.

This is about continuing our mission as the Un-carrier to expose and fix the broken, arrogant wireless industry on behalf of consumers everywhere. And it's about underscoring just how crazy it is to ask customers to pay more and then guess where they can use the thing they're paying more for. We believe in transparency, and will continue to show customers exactly where they can tap into 5G as coverage expands - reaching nationwide in 2020. We've also made it clear that if the merger is approved our customers won't pay a dollar more for 5G, and with the New T-Mobile we'll have every incentive to keep prices the same or even lower them in the future. In fact, we've made a series of enforceable commitments to that extent – promising the same or better rate plans at the same or better prices for at least three years with 5G at no extra charge.

If the other guys had their way, we’d be stuck with the status quo – more of their higher prices, secrecy and engaño. Only the New T-Mobile will have the resources for a truly transformative 5G network that will bring much needed competition. We'll deliver nationwide #5GforAll that is both broad and deep, supercharging the smartphone experience and fueling innovation across the US.

Perhaps most importantly, we'll force the other guys to respond. They'll STOP HIDING their limited 5G and DO BETTER for consumers everywhere. That is what makes us the Un-carrier. It's in our blood. With the New T-Mobile, the other guys won't even know what hit them.

Neville   

Otra información importante

En relación con la transacción propuesta, T-Mobile US, Inc. ("T-Mobile") ha presentado una declaración de inscripción en el formulario S-4 (archivo Nº 333-226435), que fue declarado vigente por la Comisión de Valores y Bolsa de los EE. UU. ("SEC") el 29 de octubre de 2018 y que incluye una declaración de solicitud de consentimiento conjunto de T-Mobile y Sprint Corporation ("Sprint"), que además constituye un prospecto de T-Mobile (la "declaración de solicitud de consentimiento conjunto/prospecto") y cada una de las partes presentará otros documentos relacionados con la transacción propuesta. SE INSTA A LOS INVERSIONISTAS Y LOS TITULARES DE VALORES A QUE LEAN LA DECLARACIÓN/PROSPECTO DE SOLICITUD DE CONSENTIMIENTO CONJUNTO Y OTRA DOCUMENTACIÓN PERTINENTE PRESENTADA ANTE LA SEC CUANDO ESTÉN DISPONIBLES YA QUE CONTENDRÁN INFORMACIÓN IMPORTANTE. Esta documentación presentada por T-Mobile se puede obtener sin cargo en el sitio web de T-Mobile, www.t-mobile.com, o en el sitio web de la SEC, www.sec.gov, o por correo a: T-Mobile US, Inc., Investor Relations, 1 Park Avenue, 14th Floor, New York, NY 10016, o por teléfono llamando al 212-358-3210. Estos documentos presentados por Sprint se pueden obtener sin cargo en el sitio web de Sprint, www.sprint.com, o en el sitio web de la SEC, www.sec.gov, o en Sprint por correo en Sprint Corporation, Shareholder Relations, 6200 Sprint Parkway, Mailstop KSOPHF0302-3B679, Overland Park, Kansas 66251, o por teléfono llamando al 913-794-1091.

No es oferta ni propuesta comercial

Esta comunicación no constituye una oferta para vender ni una propuesta comercial para comprar títulos, ni habrá venta de títulos en ninguna jurisdicción en la que dicha oferta, propuesta comercial o venta se considere ilegal con anterioridad a la inscripción o calificación, conforme a la legislación vigente sobre títulos y valores en dicha jurisdicción. No se podrán ofrecer títulos, excepto por medio de un folleto informativo que cumpla con los requisitos de la sección 10 de la Ley de Valores de EE.UU. de 1933, con sus enmiendas.

Advertencia en relación con las declaraciones a futuro

Esta comunicación contiene ciertas declaraciones a futuro con respecto a T-Mobile, Sprint y la transacción propuesta entre T-Mobile y Sprint. Todas las declaraciones que no sean declaraciones de hecho, incluida la información sobre resultados futuros, son declaraciones a futuro. Estas declaraciones a futuro generalmente se identifican mediante las palabras "anticipar", "creer", "estimar", "suponer", "pretender", "puede", "podría" o expresiones similares. Dichas declaraciones a futuro incluyen, entre otros, declaraciones sobre los beneficios de la transacción propuesta, incluidos futuros resultados financieros y operativos previstos, sinergias, aumentos y tasas de crecimiento, los planes, objetivos y expectativas de T-Mobile, de Sprint y de la compañía combinada, y el plazo previsto para completar la transacción propuesta. Existen varios factores que podrían ocasionar que los planes y resultados reales difieran de manera sustancial de los expresados o implícitos en las declaraciones a futuro. Such factors include, but are not limited to, the failure to obtain, or delays in obtaining, required regulatory approvals, and the risk that such approvals may result in the imposition of conditions that could adversely affect the combined company or the expected benefits of the proposed transaction, or the failure to satisfy any of the other conditions to the proposed transaction on a timely basis or at all; the occurrence of events that may give rise to a right of one or both of the parties to terminate the business combination agreement; adverse effects on the market price of T-Mobile's or Sprint's common stock and on T-Mobile's or Sprint's operating results because of a failure to complete the proposed transaction in the anticipated timeframe or at all; inability to obtain the financing contemplated to be obtained in connection with the proposed transaction on the expected terms or timing or at all; the ability of T-Mobile, Sprint and the combined company to make payments on debt or to repay existing or future indebtedness when due or to comply with the covenants contained therein; adverse changes in the ratings of T-Mobile's or Sprint's debt securities or adverse conditions in the credit markets; negative effects of the announcement, pendency or consummation of the transaction on the market price of T-Mobile's or Sprint's common stock and on T-Mobile's or Sprint's operating results, including as a result of changes in key customer, supplier, employee or other business relationships; significant transaction costs, including financing costs, and unknown liabilities; failure to realize the expected benefits and synergies of the proposed transaction in the expected timeframes or at all; costs or difficulties related to the integration of Sprint's network and operations into T-Mobile; the risk of litigation or regulatory actions, including the antitrust litigation brought by the attorneys general of certain states and the District of Columbia; the inability of T-Mobile, Sprint or the combined company to retain and hire key personnel; the risk that certain contractual restrictions contained in the business combination agreement during the pendency of the proposed transaction could adversely affect T-Mobile's or Sprint's ability to pursue business opportunities or strategic transactions; effects of changes in the regulatory environment in which T-Mobile and Sprint operate; changes in global, political, economic, business, competitive and market conditions; changes in tax and other laws and regulations; and other risks and uncertainties detailed in the Form S-4, as well as in T-Mobile's Annual Report on Form 10-K for the fiscal year ended December 31, 2018 and in its subsequent reports on Form 10-Q, including in the sections thereof captioned "Risk Factors" and "Cautionary Statement Regarding Forward-Looking Statements," as well as in its subsequent reports on Form 8-K, all of which are filed with the SEC and available at www.sec.gov and www.t-mobile.com. Las declaraciones a futuro se basan en expectativas y suposiciones actuales, que están sujetas a riesgos e inseguridades que pueden ocasionar que los resultados reales sean sustancialmente diferentes de los expresados o implícitos en dichas declaraciones a futuro. Teniendo en cuenta estos riesgos e incertidumbres, se advierte a los lectores de esta comunicación en contra de apoyar ninguna decisión comercial en dichas declaraciones a futuro. T-Mobile no asume ningún tipo de obligación de actualizar o modificar la información contenida en esta comunicación (ya sea como resultado de la nueva información, eventos futuros o algún otro factor), a menos que así lo exija la legislación vigente.  

 

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