Catch a recap of T-Mobile's big #5GforAll webcast with CEO Mike Sievert and a team of T-Mobile executives.

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Watch a Recap of T‑Mobile’s #5GforAll Webcast | T-Mobile Newsroom

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Watch a Recap of T‑Mobile’s #5GforAll Webcast

Oscar Meza

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One town. One pic. One MAJOR upgrade. T-Mobile is going Un-carrier on one lucky small town with a tech upgrade valued at $3 million.

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What’s the news: T-Mobile is offering one lucky town the makeover of their dreams with a tech upgrade valued at $3 million.

Why it matters: This is a once-in-a-lifetime chance for one small town to get a multi-million-dollar Techover and take center stage as the belle of the 5G ball.

Who it’s for: Anybody who loves their hometown, wants to brag about it and wants to make every other town jealous! If your hometown has a population of 50,000 or less, get to entering at <a rel="noreferrer noopener" href="https://www.T-MobileHometownTechover.com" target="_blank">T-MobileHometownTechover.com</a>.

BELLEVUE, Wash. — April 8, 2021 — Rural America, get ready for your closeup. Yesterday, in an event <a href="https://es.t-mobile.com/brand/live-stream" target="_blank" rel="noreferrer noopener">webcast to the world</a>, T-Mobile (NASDAQ: TMUS) detailed the <a href="https://es.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall" target="_blank" rel="noreferrer noopener">Magenta wave</a> coming to small town U.S.A. That wave includes an upgrade to 5G phones and plans, a new home broadband option for 10 million rural households — T-Mobile Home Internet — and a commitment to build hundreds of new stores and create 7,500 new jobs supporting the wireless needs of communities all across rural America.

Today, the Un-carrier narrows its focus to just one town: introducing the T-Mobile Hometown Techover, a contest to find a single town in America that can showcase the power of the T-Mobile 5G network, that can be the 5G model for all other cities, towns, hamlets, burgs, parishes, villages or other similarly named community. And entering is as easy as taking a selfie.

The Techover includes goods and services for the community-as-a-whole as well as individual households that, in sum, total more than $3 MILLION. Among the goodness:

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“For far too long big cities have reaped the benefits of upgraded technologies while small towns are left to wait months or years for their turn. That’s helped fuel the digital divide in rural America,” said Jon Freier, Executive Vice President of Consumer Markets at T-Mobile. “We’ve wanted to find a way to rewrite that narrative for a long time, and now thanks to our merger with Sprint, T-Mobile has America’s largest, fastest and most reliable 5G network. This puts T-Mobile in a unique position to be the best in the world at connecting customers to their world – including those in smaller markets and rural communities – AND opening up new economic opportunities throughout America.”

The new kid in town T-Mobile has long been relegated to the urban and suburban core, not by choice but by necessity. Owing to a lack of the needed spectrum, T-Mobile simply couldn’t effectively compete in rural America. But upon closing its merger with Sprint one year ago, T-Mobile now has all the assets needed to bring its unique brand of wireless, and now home broadband, service to places throughout the country that desperately need a competitive counterbalance to incumbent service providers.

The people and businesses of rural America don’t have much history with T-Mobile. They likely didn’t get to experience the Un-carrier revolution that kicked off in 2013 and brought a wave of changes to the industry. Some innovations like no annual service contracts, global roaming at a reasonable price and unlimited data service have been adopted by the industry. While others like taxes and fees included, Netflix on US and a unique and popular customer service model called Team of Experts have yet to be matched. All of that amazingness just hasn’t been readily available in many parts of the country.

Something for everyone To make up for lost time, T-Mobile wants to show off the power of its 5G network and the breadth of its services by focusing this content on one single town. T-Mobile will bring its award-winning mobile phone service and newly launched T-Mobile Home Internet service to 100 households and give them free service for a year. We’ll throw in four 5G phones and an HD TV for each household, too.

But home wireless and broadband service isn’t the extent of what T-Mobile can bring to communities. To help close the digital divide, T-Mobile offers Project 10 million, an initiative to bring Internet connectivity to 10 million students. We’ll provide concierge service to identify and enroll households that fit the criteria. The winning town will also get free wireless service for all its first responder agencies, saving vital tax dollars, via a T-Mobile program that’s available to all municipalities called Connecting Heroes.

As a benefit for the entire community, T-Mobile will work with city leaders to identify a community gathering space that will benefit from being tech’d out. That may mean wiring a plaza for Wi-Fi service, decking out a community center with AR and VR gaming tech — an emerging space with tons of potential in a 5G world – or something else entirely. 

For the kids and parents in the town, T-Mobile, a sponsor of both Major League Baseball and Little League, will turn a local Little League field into a Magenta field of dreams. The field will even feature wireless technology called T-Mobile FamCam 5G that makes livestreaming local Little League games possible so friends and family who can’t make a game can still see it live or on demand via their smartphone, tablet or laptop. In addition to the field refurbishment, the town's Little League will receive support from the T-Mobile Little League Call Up Grant, which helps to cover Little League registration fees for families who may not have the means to do so.

Investing in communities T-Mobile also recognizes the impact that community revitalization can have on residents. T-Mobile has partnered with Smart Growth America (SGA), an organization that specializes in community planning and development, to help with a key part of the Hometown Techover — bringing a community project to life and maximizing its benefits. Having helped scores of smaller towns achieve economic vibrancy, our friends at SGA will help the Hometown Techover winner develop an old plan that never got off the ground or help them create a new project that will enrich the town’s development (i.e., town square, historic neighborhood, community center, etc.). The winning town will receive a $200,000 grant to help make its project a reality.

“We are excited to partner with T-Mobile to help a small town reach its full potential,” said Smart Growth America CEO Calvin Gladney. “Community projects like these can be a catalyst for creating healthier, thriving communities with strong local businesses and jobs that create economic prosperity for all.”

Celebrating Un-carrier Style with Florida Georgia Line T-Mobile is excited to serve small town America. What better way to celebrate than with a party for the whole town?! To mark the occasion T-Mobile is bringing in 18-time chart-topping, multi-platinum duo Florida Georgia Line to perform a concert for the Hometown Techover winning town. That’s right — the WHOLE TOWN!

“Touring all across the country for so many years, we’ve seen firsthand some of the tech challenges in small towns,” shared Florida Georgia Line’s Tyler Hubbard. “So, we’re excited to be a part of this Hometown Techover and have the chance to celebrate one lucky town’s newest upgrade!”

Florida Georgia Line’s Brian Kelley continues, “We’re dreamers ourselves and can’t wait to see how the winning town is able to realize their community’s dreams.”

America’s Biggest, Fastest and Most Reliable 5G Network A Magenta wave is headed to the winning Techover town — and with it, that town is going to be the 5G model for everyone else.    And it’s not just big and fast. Our 5G is also reliable. Just this week, independent research firm umlaut released a new <a href="https://www.umlaut.com/en/benchmarking/USA">report</a> showing that T-Mobile’s largest and fastest 5G network is now also the most reliable 5G in the U.S. umlaut examined real customer usage from millions of device measurements from the top 5G providers and found T-Mobile customers have the best 5G coverage, fastest 5G speeds and most reliable 5G network. Yet another reason why T-Mobile is the leader in 5G.

But that’s not the only place the Un-carrier is going. T-Mobile is bringing 5G to small towns across the country! Out of the 1.6 million square miles that T-Mobile’s 5G network covers, 1.45 million of them are in rural and small-town America. That’s nearly 5x more than Verizon and more than twice as many as AT&T. THAT is what we mean by 5G for All!

Ready to transform your hometown? T-Mobile’s Hometown Techover contest begins today, April 8, at 6 a.m. PT and ends at 9 p.m. PT on Friday, May 7. Visit <a rel="noreferrer noopener" href="https://www.T-MobileHometownTechover.com" target="_blank">T-MobileHometownTechover.com</a>. Just upload a photo or video of your town and tell us what makes it special. For official rules, visit <a rel="noreferrer noopener" href="https://www.t-mobilehometowntechover.com/rules" target="_blank">T-MobileHometownTechover.com/rules</a>.

For more information about T-Mobile's commitment to small towns, visit <a href="https://es.t-mobile.com/acrossamerica" target="_blank" rel="noreferrer noopener">T-Mobile.com/AcrossAmerica</a>.

Síguenos en la sala de prensa oficial de T Mobile en Twitter, en <a href="https://www.twitter.com/TMobileLatinonews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> para estar al día con las últimas novedades de la compañía.

Hometown Techover: No purchase necessary. Open to legal residents of all 50 United States and the District of Columbia aged 18 or older. Enter April 8, 2021 through May 7, 2021. Full rules at T-MobileHometownTechover.Com. Void where prohibited. Sponsor: T-Mobile USA, Inc. Most Reliable 5G according to an audit report conducted by independent third party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details at: <a href="http://www.umlaut.com/en/benchmarking/USA">www.umlaut.com/en/benchmarking/USA</a>

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. Los clientes de T‑Mobile reciben una calidad inigualable por su dinero, una firme obsesión por ofrecerles la mejor experiencia de servicio posible y un dinamismo indiscutible para disrumpir el mercado y así crear competencia e innovación más allá del ámbito del servicio móvil. Con sede en Bellevue, Washington, T‑Mobile presta servicios a través de sus subsidiarias y opera sus marcas emblemáticas, T‑Mobile, Metro by T‑Mobile y Sprint. Para obtener más información, visita: <a href="https://es.t-mobile.com/">https://es.t-mobile.com</a>.

About Florida Georgia Line  GRAMMY-nominated duo Florida Georgia Line have been making history since 2012. The global superstars are the first and only Country act to achieve two RIAA DIAMOND-certified singles with 11X PLATINUM, #1 breakout “Cruise” (the best-selling digital Country single of all time – SoundScan) and 10X PLATINUM, #1 “Meant to Be” with Bebe Rexha (holding the longest reign on the Billboard Hot Country Songs chart at 50 straight weeks). With their fifth studio album, LIFE ROLLS ON (BMLG Records), featuring #1 hit “Long Live,” FGL keeps proving themselves as in-demand collaborators and “one of the format’s premier musical shapeshifters” (Esquire), including recent releases “Lil Bit” (Nelly), “It’s About Time” (Russell Dickerson), plus “Drinkin' Beer. Talkin' God. Amen.” (Chase Rice). FGL’s tallied 18 career #1 singles, 13.2+ billion global streams, sold more than 40 million tracks and 4.7 million albums worldwide, logged 1.7 billion video views, and played to over 4 million fans spanning massive arena and stadium headline tours. Honored by ACM, AMA, Billboard, CMA, and CMT Music Awards, their creative empire also includes FGL House Party Radio with Florida Georgia Line on Apple Music Country, and thriving business initiatives: FGL House, meet + greet, Round Here Records, Tree Vibez Music, Tribe Kelley, Old Camp Whiskey, and Wolf Moon Bourbon (with Jason Aldean).

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Is Your Town Ready for the Selfie of a Lifetime? T-Mobile Unveils Hometown Techover Contest | T-Mobile Newsroom

Is Your Town Ready for the Selfie of a Lifetime? T-Mobile Unveils Hometown Techover Contest

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T-Mobile unveils massive new moves to upgrade America’s phones, homes and small towns to 5G.

BELLEVUE, Wash. — April 7, 2021 — 5G: It just might be history’s most hyped technology revolution. But despite years of bluster about how it’s going to transform our lives, most people haven’t experienced the lightning-fast speeds and incredible performance of 5G yet. That’s changing in a big way starting today. In an <a href="https://www.youtube.com/watch?v=0DGRuoFzotk" target="_blank" rel="noreferrer noopener">online webcast</a> a group of T-Mobile (NASDAQ: TMUS) executives led by CEO Mike Sievert announced the company’s latest Un-carrier move, a sweeping set of initiatives that mark the beginning of the #5GforAll era, including:

“This is the moment we’ve been working toward since we shared our vision for a faster, more inclusive future — a vision we called 5G for All — when we announced our plans to merge with Sprint three years ago,” said Mike Sievert, CEO of T-Mobile. “We’re quite literally the only company that can kickstart this new era of connectivity, that has the network to upgrade America’s phones, homes and small towns to 5G. And we’re just getting started.”

Great Free 5G Upgrade: Free 5G phones for all! Over the past few years, billions of dollars have been spent to build 5G networks. Billions more have gone for breathless ads touting the promise of a 5G-powered future. But for most people, 5G has been a total nonevent. Why? Because 92% of Americans don’t have a 5G phone as of the start of this year.<a href="#_ftn1">[1]</a> And no 5G phone means no 5G experience.

Until now. With the Great Free 5G Upgrade, T-Mobile is giving everyone a free 5G smartphone.

How does it work? Simple! Trade in your existing mobile phone, and T-Mobile will give you a brand-spanking-new, <a href="https://es.t-mobile.com/news/devices/samsung-a-series-a02-a12-a32-a52-5g">Samsung Galaxy A32 5G smartphone</a> for free, exclusive to T-Mobile postpaid customers. This offer applies to new and existing customers, and ANY old phone in working condition — flip phone, Sidekick, whatever that suitcase phone was called. T-Mobile will take it. And in exchange, you get a free 5G smartphone after 24 monthly bill credits and pay only the sales tax.

Great Unlimited Trade-Up: Unlimited 5G data for all! Quick quiz: What’s worse than not being able to go 5G because you don’t have a 5G phone?

Quick answer: Having a 5G phone but not being able to experience 5G because you’re shackled to a limited data plan.

Today, 60 million Americans are stuck on limited data plans from Verizon or AT&T … most with limited or no 5G access. With the Great Unlimited Trade-Up, those people can trade up to BOTH unlimited data AND full access to T-Mobile’s expansive 5G network — including Ultra Capacity and Extended Range — all at the same or better price than the Carriers’ offer for limited data plans today.

And if you’re an existing T-Mobile postpaid customer — including ALL former Sprint customers — still on a limited data plan, you’re covered, too. You’re getting an upgrade to unlimited. For Free.

And these aren’t short-term promos. The Great Free 5G Phone Upgrade and Great Unlimited Trade-Up start April 18 and last all year long. Welcome to the year of 5G!

T-Mobile Home Internet: Fixed wireless broadband done right. A year ago, affordable, reliable broadband was a good thing to have. Then along came the pandemic. Now it’s essential. But for too many Americans, high-speed internet is still an impossible dream. That changes today too, thanks to the Un-carrier’s expansive 5G network.

T-Mobile Home Internet launches today with more than 30 million households eligible, making T-Mobile one of the largest broadband providers in the entire country by service area — on its first day of service. That’s already more homes than Verizon hopes to cover by the end of 2023.

The issue of affordable, reliable broadband is particularly acute in rural America, where a quarter of all households don’t have access to ANY high-speed broadband. And nearly 40 percent of households that do have access live in areas with only one provider, which means no competition. That’s why T-Mobile made sure nearly 10 million of the households eligible for T-Mobile Home Internet today are in rural America, with plans to continue to expand access.

T-Mobile Home Internet access in rural communities is possible because the Un-carrier’s 5G network isn’t just America’s largest, fastest and most reliable 5G network. It’s also America’s biggest RURAL 5G network — by a LOT. T-Mobile’s 5G network spans 1.6 million square miles, with 1.45 million of that coverage in small town America. That’s nearly 5x larger than Verizon and more than double AT&T. This means the Un-carrier is delivering choice and competition to rural areas that have been underserved for far too long.

To T-Mobile, 5G for All also means 5G for Small.

“Since the beginning of the digital age, connectivity for rural America has been an afterthought,” said T-Mobile Senior Vice President Edwige Robinson. “One of our most important goals is to ensure that small town America is not left behind during the transition to 5G. This is why 5G for All will span across the country — small towns as well as big cities, rural communities as well as the suburbs.”

T-Mobile Home Internet is built on all the Un-carrier principles that have enabled T-Mobile to take the wireless industry by storm. T-Mobile Home Internet is:

Availability is based on network capacity, which is increasing all the time, as well as Wi-Fi Gateway inventory, which is limited by global supply chain constraints at launch. See if T-Mobile Home Internet is available for your home at <a rel="noreferrer noopener" href="https://es.t-mobile.com/isp" target="_blank">https://www.t-mobile.com/isp</a>.

T-Mobile Hometown: Bringing 7,500 new jobs and millions in new investment to small town USA “At T-Mobile, our commitment to small town America is about more than infrastructure. It’s about a long-term commitment to support the people and local businesses who help rural communities thrive and grow,” said Jon Freier, Executive Vice President of T-Mobile. “We have one goal here: be your hometown network. That starts with a great 5G network and continues with sustained investments in local communities through T-Mobile Hometown, so the towns so many of us love aren’t left behind in this next wireless generation.”

With T-Mobile Hometown, the Un-carrier plans to build hundreds of new retail stores in small towns all across America over the next two years. These new stores will create 5,000 direct new jobs, plus thousands more in construction and services to build and maintain them.

In areas where T-Mobile can’t place retail stores, the Un-carrier is shaking things up with an innovative new approach called Hometown Experts. A Hometown Expert is the official T-Mobile representative in a community. Think of it as a one-person store, but without a traditional storefront. Hometown Experts will do most things our brick-and-mortar store employees do, including connecting people to T-Mobile’s 5G network and Home Internet service.

During the next two years. T-Mobile plans to hire 2,500 Hometown Experts in 2,500 small towns. The search for Hometown Experts is already underway — the first 1,000 new Hometown Expert job listings have already been posted. You can learn more and apply online at <a href="https://es.t-mobile.com/HometownJobs" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/HometownJobs</a>.

Inspired by the pride so many small towns take in their sense of place and their passion for creating strong, thriving communities, T-Mobile is also launching a new program called Hometown Grants. Through Hometown Grants, T-Mobile will contribute $25 million during the next five years to help fund community development projects in rural areas across the country to jumpstart stalled projects and get new ones off the ground. To find out how your community can apply, visit <a href="https://es.t-mobile.com/HometownGrant" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/HometownGrant</a>.

Síguenos en la sala de prensa oficial de T Mobile en Twitter, en <a href="https://twitter.com/TMobileLatinoNews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> para estar al día con las últimas novedades de la compañía.

Limited-time offers; subject to change. 5G: Capable device required. Para algunos usos se podría requerir un determinado plan o función; visita es.T‑Mobile.com.  Most Reliable 5G: According to an audit report conducted by independent third party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details <a href="http://www.umlaut.com/en/benchmarking/USA">here</a>. Fastest 5G: Opensignal Awards – <a href="https://www.opensignal.com/reports/2021/01/usa/mobile-network-experience-5g">USA: 5G User Experience Report</a> January 2021, based on independent analysis of average speeds from mobile measurements recorded during the period September 16 – December 14, 2020 © 2021 Opensignal Limited.​​ 5G Phone Upgrade: If you cancel wireless service before receiving 24 bill credits, you may owe up to the full value of your device ($282); if cancelling your account you can contact us first to instead make discounted monthly balance payments. El impuesto sobre el precio, antes de los créditos, se paga al momento de la compra. Qualifying credit, service, & functioning trade-in without screen or water damage required. $10 SIM card, and, in stores & on customer service calls, $20 assisted or upgrade support charge may be required. La cuenta deberá estar activa y al corriente para poder recibir los créditos; el proceso podría demorar 2 ciclos de facturación. Max 4/acct. Unlimited Upgrade: Unlimited while on our network. During congestion, heavy data users (>50GB/mo. for most plans) and customers with lower-prioritized plans may notice lower speeds than other customers; see your plan for details. Video typically streams at (480p). For current customers, automatic one-time update will apply to on-device smartphone data for qualifying postpaid voice lines with data.  For new customers, qualifying credit, service, port-in & verification of prior account details required; if you do not verify within 14 days, plan becomes full-priced Essentials. If you cancel any lines, your discount may be reduced. $5 more/line without AutoPay. Up to 6 lines. Home Internet: During congestion, Home Internet customers may notice speeds lower than other customers due to data prioritization. Los impuestos sobre las ventas y cargos reguladores se incluyen en el precio mensual para las cuentas elegibles. Average download speed projection based on analysis of internal and third-party data. See T-Mobile.com/OpenInternet for details.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. Los clientes de T‑Mobile reciben una calidad inigualable por su dinero, una firme obsesión por ofrecerles la mejor experiencia de servicio posible y un dinamismo indiscutible para disrumpir el mercado y así crear competencia e innovación más allá del ámbito del servicio móvil. Con sede en Bellevue, Washington, T‑Mobile presta servicios a través de sus subsidiarias y opera sus marcas emblemáticas, T‑Mobile, Metro by T‑Mobile y Sprint. For more information please visit: <a href="https://es.t-mobile.com/">https://www</a><a rel="noreferrer noopener" href="https://es.t-mobile.com/" target="_blank">.</a><a href="https://es.t-mobile.com/">t-mobile.com</a>.

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<a href="#_ftnref1">[1]</a> “Making 5G Real,” PWC, https://www.pwc.com/us/5g

T-Mobile’s Next Un-carrier Move: #5GforAll | T-Mobile Newsroom

T-Mobile’s Next Un-carrier Move: #5GforAll

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What:   T-Mobile (NASDAQ: TMUS) will announce what’s next for the Un-carrier and how the company will continue to deliver on its commitment to 5G for All.

When:  Wednesday, April 7, 2021 - Webcast at 8:00am PT (11:00am ET)

Who:    T-Mobile CEO Mike Sievert along with other T-Mobile executives

Where: Get all the details during a webcast at <a href="https://es.t-mobile.com/uncarrier" target="_blank" rel="noreferrer noopener">https://t-mobile.com/uncarrier</a>. News materials and an on-demand replay will be available on the T-Mobile Newsroom shortly after the conclusion of the presentation at <a href="https://es.t-mobile.com/news" data-type="URL" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/news</a>.

What:   T-Mobile (NASDAQ: TMUS) will announce what’s next for the Un-carrier and how the company will continue to deliver on its commitment to 5G for

T-Mobile Unveils Timing for Its Next Un-carrier Move - Join us on April 7 | T-Mobile Newsroom

T-Mobile Unveils Timing for Its Next Un-carrier Move – Join us on April 7

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Se anuncia una importante meta de la fusión: iniciar operaciones bajo la marca emblemática de T-Mobile en todo el país el 2 de agosto

Bellevue, Washington — July 16, 2020 — Today via <a href="https://youtu.be/M1twD1oeRrk" target="_blank" rel="noreferrer noopener">webcast</a>, T-Mobile (NASDAQ: TMUS) CEO Mike Sievert unveiled the company’s latest Un-carrier move, a comprehensive set of protections against a pervasive problem affecting everyone with a phone: scams and robocalls. The move, called Scam Shield, is the company’s response to a rising tide of scammers preying on Americans at their most vulnerable — a problem that’s only grown more severe in the wake of the coronavirus pandemic. Americans have already lost over $80 million to COVID-related scams this year, and it’s just getting worse — coronavirus scams increased 70% from May to June.1 Enter Scam Shield, an unparalleled set of free safeguards — including technology built into the heart of T-Mobile’s network — to protect customers against scams and robocalls at this critical time.

Scam Shield ataca este complejo problema desde todos los ángulos con una serie de innovaciones diseñadas para detener de plano a los estafadores, proporcionarle al cliente más información sobre quién llama y proteger su información personal; algunas de estas innovaciones incluyen:

Desde su fusión con Sprint, Scam Shield es la primera innovación Un-carrier de T‑Mobile e incluye protecciones para toda la familia: clientes de T‑Mobile, Metro by T‑Mobile y Sprint. And it comes as <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/_admin/uploads/2020/07/GlobalData-Report_Unwanted-Robocall-Challenge.pdf" target="_blank">new research</a> shows that T-Mobile’s network is already 30% better at detecting scam calls than other major networks — and that’s before Scam Shield.

“Ahora que Sprint ha pasado a formar parte de T‑Mobile, podemos hacer frente a problemas más grandes; por eso, hoy abordamos una de las dificultades más serias del servicio móvil: las llamadas fraudulentas y las robollamadas no deseadas”, señaló Mike Sievert, director ejecutivo de T‑Mobile. “Scam Shield nunca ha sido tan necesario como ahora. Los estafadores consideran el COVID-19 como una oportunidad para aprovecharse de las personas que viven en este país en su momento más vulnerable. Cuando vimos esta tendencia, supimos que debíamos actuar de manera audaz y rápida. Con Scam Shield, los clientes de T‑Mobile reciben menos llamadas fraudulentas. Y punto. Todo se debe a nuestra red de vanguardia”.

“Este es uno de los motivos por los que a mamá y a mí nos encanta trabajar con T‑Mobile”, dijo Anthony Anderson, 6 veces nominado para el Golden Globe y el Emmy, quien presentó el evento vía webcast. “Cuando ven un problema, como la creciente ola de llamadas fraudulentas, T‑Mobile actúa con determinación.  ¡Adiós, estafadores!” 

Americans were barraged by over <a href="https://robocallindex.com/history/time" target="_blank" rel="noreferrer noopener">58 billion</a> scam and unwanted robocalls last year, costing them over <a href="https://truecaller.blog/2019/04/17/truecaller-insights-2019-us-spam-phone-scam-report/" target="_blank" rel="noreferrer noopener">$10 billion a year</a>. And last year, the number of <a href="https://robocallindex.com/history/time" target="_blank" rel="noreferrer noopener">scam and unwanted robocalls grew by 22%</a>. Today, scammers see an opportunity in the global pandemic and are poised to take advantage of consumers’ health and financial fears. As the coronavirus began making news, scammers already made an estimated <a href="https://www.washingtonpost.com/technology/2020/03/19/robocalls-coronavirus-test/" target="_blank" rel="noreferrer noopener">1 million or more COVID-19 related calls</a> per day to Americans’ smartphones, and they were only getting started — COVID scams increased 70% from May to June and have already cost Americans over $80 million this year. Cualquiera de nosotros podría ser víctima de estos fraudes; de hecho, las últimas investigaciones indican que las personas de entre 20 y 30 años tienen casi tres veces más probabilidades que los adultos mayores de caer presa de estafas.[2]

T-Mobile to Carriers: “Be Better” Like all Un-carrier moves, Scam Shield started by listening to customers. Y lo que escuchamos es que estaban hartos. Las llamadas fraudulentas y las robollamadas son la queja número 1 presentada ante la Comisión Federal de Comunicaciones (FCC). Y, además, al igual que todas las innovaciones Un-carrier, Scam Shield está pensado para cambiar para siempre la industria del servicio móvil y desafiar a Verizon y AT&T a considerar este problema con la seriedad que reviste, en especial en estos tiempos.

Los ejecutivos de T-Mobile desafiaron a las compañías de servicio móvil a que aceptaran el reto, a que pusieran a los clientes por encima de las ganancias y a que dejen de cobrar por protecciones básicas. Verizon cobra hasta $7.99 al mes por protecciones, incluido algo tan simple como un Identificador de llamadas, ¡casi $100 al año!  El Identificador de llamadas es una función con tecnología de hace varias décadas, y les permite a los clientes estar en control y tomar decisiones informadas sobre si deben responder a una llamada y cuándo hacerlo. Y las compañías de servicio móvil lo saben. Incluso Verizon ofreció el Identificador de llamadas gratis por unos meses al comienzo de la pandemia del coronavirus... pero solo por un tiempo. Sin embargo, una solución temporal no alcanza cuando se trata de mantener protegidos a los clientes. El hecho es que las compañías de servicio móvil priorizan las ganancias por sobre la protección de sus clientes. Porque potencialmente podrían perder hasta $5 billones en ganancias si le dieran a cada cliente un Identificador de llamadas gratis, cambios de número gratis y un segundo número gratis.

"Como industria, tenemos que ser mejores.  Hoy por hoy, Verizon y AT&T se están aprovechando del miedo de los consumidores. Te cobran por protegerte de los fraudes y las robollamadas que llegan por su propia red. Eso está mal, y tiene que cambiar", agregó Sievert. "Podemos hacer mejor las cosas, y desde T-Mobile seguiremos corrigiendo esos atropellos de la industria. Hoy desafío a las compañías de servicio móvil a ponerse en marcha, a dejar de beneficiarse del miedo y hacer lo correcto, porque todos los clientes necesitan y merecen estar protegidos, y ahora más que nunca".

Up Next: Supercharged Competition Sievert also pre-announced a major merger milestone coming August 2, as the company combines brand operations with Sprint, unifying under the T-Mobile brand nationwide for the first time. A partir de ese día, T-Mobile se convierte en la marca emblemática de la nueva empresa combinada en las tiendas. La mayoría de las tiendas de Sprint cambiarán de cara con una nueva capa de pintura color magenta y el próximo lanzamiento de nuevas ofertas. T-Mobile se comprometió a que la fusión de Sprint y T-Mobile instauraría una red 5G de primer nivel y pasaría a ser un Un-carrier superpoderoso con la capacidad de desplazar a la competencia y ofrecer precios más competitivos. Los ejecutivos pronostican ofertas nuevas y radicales que se revelarán la semana próxima... que le permitirán ahorrar dinero a las personas, desafiarán a la competencia y elevarán los estándares de la industria. ¡Prepárense!

Advanced Network, Advanced Protection The Un-carrier has been at the forefront in the battle against spammers and scammers for years. Utilizando inteligencia artificial, aprendizaje automático y tecnologías patentadas, El Un-carrier analiza el comportamiento de las llamadas para proteger a los clientes a toda hora. Y gracias a las defensas integradas en la red de T‑Mobile, los clientes no necesitan un dispositivo, plan o app determinados para obtener protección. T‑Mobile responde a las nuevas amenazas y actualiza las protecciones de la red en tiempo real, mejorándolas como mínimo cada seis minutos, las 24 horas del día, los 7 días de la semana.

According to <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/_admin/uploads/2020/07/GlobalData-Report_Unwanted-Robocall-Challenge.pdf" target="_blank">new research</a> from analysts at GlobalData, T-Mobile’s network is already 30% better than the other major U.S. providers at identifying scam calls. Pero los estafadores no van a desaparecer como por arte de magia, y T‑Mobile no se conformará con ser “mejor”, especialmente en la situación actual. Por eso les presentamos Scam Shield.

Scam Shield Free Scam Identification and Blocking for Every Customer   All T-Mobile and Metro by T-Mobile customers get Scam ID and Scam Block and the full power of the T-Mobile network protecting them. Esto convertirá a T‑Mobile en el PRIMER y ÚNICO proveedor principal de servicio móvil que brinda protección contra los estafadores a todos sus clientes, sin necesidad de adquirir ningún dispositivo, plan o app especial. Con la función de Identificación de fraude de T‑Mobile, los clientes reciben una alerta de “Posible fraude” (Scam Likely) ante llamadas sospechosas. Y cuando los clientes activan el Bloqueo de llamadas fraudulentas, esas llamadas se bloquean a nivel de la red, por lo que los clientes ni siquiera las ven. Dado que T‑Mobile examina el comportamiento real de las llamadas en la red, la Identificación de fraude y el Bloqueo de llamadas fraudulentas pueden detectar llamadas falsas incluso cuando los estafadores cambian de táctica, en tiempo real.

Y ahora que Sprint forma parte de T‑Mobile, los clientes de Sprint también obtendrán protección gratis para identificar y bloquear llamadas fraudulentas y robollamadas no deseadas en la nueva versión de la app Call Screener, que anteriormente tenía un costo de $2.99 por línea al mes. With Scam Shield, EVERY T-Mobile customer — T-Mobile, Sprint, Metro by T-Mobile and even T-Mobile <a href="https://es.t-mobile.com/tablet/t-mobile-linelink-home-phone-adapter" target="_blank" rel="noreferrer noopener">LineLink</a> home phone customers — will get free scam ID and blocking.

Free, Enhanced Caller ID Americans get nearly 150 billion unknown calls every year3 — many of them mass-generated by scammers in hopes you’ll pick up. So we don’t answer calls from unknown numbers, and end up missing calls we really want — from the pharmacy, the kid’s school and today, even more important calls, like from contact tracers with potentially critical health information related to COVID-19. Until now, scammers and robocallers have been in the driver’s seat — it’s your phone, but they've forced you to avoid answering it.

Con Scam Shield, T‑Mobile les proporciona a todos sus clientes un identificador de llamadas GRATIS: todos los clientes individuales, familiares y de pequeños negocios de T‑Mobile, Metro by T‑Mobile y Sprint, a través de la nueva versión de la app Call Screener gratuita. Para millones de negocios y personas que no están en tus contactos, si nosotros sabemos quién llama, tú sabrás quién llama. And, with new improvements using <a href="https://www.fcc.gov/call-authentication" target="_blank" rel="noreferrer noopener">STIR/SHAKEN</a> technology, T-Mobile also shows when a number is verified and coming from a mobile phone at T-Mobile or another wireless company that’s implemented STIR/SHAKEN. Esto les proporciona a los clientes la seguridad adicional de saber que quien llama es una persona o un negocio real. Y eso les devuelve el control al darles más información para tomar mejores decisiones sobre qué llamadas responder.

T-Mobile es líder en la implementación de STIR/SHAKEN. El Un-carrier fue el primero en instaurar la tecnología, el primero en implementarla en varias redes, y se ha integrado con más socios de redes que ninguna otra compañía, incluyendo Comcast, AT&T e Inteliquent, para que más clientes de T-Mobile vean números de teléfono verificados, en comparación con cualquier otra empresa en la industria.

Free Second Number When email spam got out of control, we all got a second email address. Ahora, los clientes de T‑Mobile pueden obtener eso mismo, pero para su número telefónico. Presentamos T‑Mobile PROXY: un segundo número gratis para que tu número personal siga siendo personal. Es como tener una carpeta gratuita de llamadas no deseadas para tu teléfono. No se requiere pagar por ninguna línea adicional ni un teléfono especial.

Los números PROXY pueden administrarse fácilmente desde la app DIGITS de T‑Mobile, y toda la familia puede compartirlos y usarlos en cualquier momento en que no quieras proporcionar tu número personal.  Las llamadas, correos de voz y mensajes de texto de PROXY se mantienen separados de tu número principal, y puedes revisarlos cuando quieras desde la app DIGITS. Los clientes con planes Magenta, Magenta for Business y Essentials pueden obtener un número PROXY gratis por cuenta. 

Free Number Change If your personal number has become a spam magnet, shake persistent scammers with a new number for free, while Carriers charge up to $36 for a clean slate.

Free Scam Shield App The new, free Scam Shield app (formerly Name ID) is the place to activate all these protections — it’s where you can turn Scam Block on and off, access free Caller ID, find out how to get a PROXY number and number change, and check out the new dashboard that shows all the calls the network has flagged and blocked for you, in real time.

Scam Shield Premium les proporciona aún más control a los clientes.  Envía categorías enteras de robollamadas no deseadas directamente al correo de voz, como las llamadas de telemarketing, crea listas de “bloquear siempre”, y obtén transcripción de correo de voz a texto para acceder rápidamente a tu correo de voz. Scam Shield Premium tiene un costo de solo $4 por línea al mes para clientes del servicio pospagado de T‑Mobile, y viene incluido sin cargo adicional para clientes con Magenta Plus.

Free Be ID Aware with McAfee for T-Mobile The Un-carrier is going beyond bolstering their own technologies to protect customers. T‑Mobile se ha asociado con los expertos de McAfee para ayudar a proteger la identidad de los clientes. Presentamos Be ID Aware: un nuevo servicio de alerta de monitoreo de identidad por 12 meses. Con Be ID Aware, los clientes recibirán una notificación cuando su información privada aparezca en la Internet profunda, para que puedan tomar medidas de protección tales como cambiar contraseñas, monitorear transacciones o implementar congelamientos de crédito. Si su identidad queda en peligro, los especialistas en recuperación ayudarán a restablecerla. Esos especialistas también ayudarán a cancelar y reemplazar tarjetas de identificación y de crédito en caso de extravío o robo de la billetera electrónica de un cliente.

Availability T-Mobile postpaid and Metro by T-Mobile customers can download Scam Shield starting July 24 on <a rel="noreferrer noopener" href="https://www.apple.com/ios/app-store/" target="_blank">App Store</a> or <a rel="noreferrer noopener" href="https://play.google.com/store?hl=en_US" target="_blank">Google Play</a>. To turn on Scam Block right now, T-Mobile postpaid and Metro customers can simply dial #662# to tell T-Mobile’s network to stop those calls before they ever reach your phone.

Also on July 24, Sprint iOS customers can download the upgraded Call Screener app from the <a rel="noreferrer noopener" href="https://apps.apple.com/us/app/sprint-call-screener/id1229687123" target="_blank">App Store</a>, and Android customers simply open and enable the pre-installed app. In the app, Sprint customers can get their free scam ID and blocking, and activate free Caller ID. Y mientras realizan la transición a la red de T‑Mobile, pueden obtener la app de Scam Shield y todas las protecciones a nivel de la red de T‑Mobile.

Customers can sign up for Be ID Aware for free for twelve months at <a href="http://es.promotions.t-mobile.com/" target="_blank" rel="noreferrer noopener">promotions.t-mobile.com</a> or <a rel="noreferrer noopener" href="https://promo.metrobyt-mobile.com/" target="_blank">promo.metrobyt-mobile.com</a> using their phone number and the code 2020McAfee, between July 24 and August 31 while supplies last. And, Sprint customers can request it online at <a rel="noreferrer noopener" href="https://www.sprint.com/en/shop/offers/base-offers.html" target="_blank">sprint.com/scamprotection</a> — just select McAfee Identity Protection to register.

For more information on Scam Shield, visit <a rel="noreferrer noopener" href="https://es.t-mobile.com/scamshield" target="_blank">www.t-mobile.com/scamshield</a>.

1 <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fpublic.tableau.com%2Fprofile%2Ffederal.trade.commission%23%21%2Fvizhome%2FCOVID-19andStimulusReports%2FMap&esheet=52251301&newsitemid=20200716005805&lan=en-US&anchor=FTC+COVID-19+and+Stimulus+Report&index=19&md5=d4c58210c05756f1b179afcb71688b54" rel="noreferrer noopener">FTC COVID-19 and Stimulus Report</a>

2 <a rel="noreferrer noopener" target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.ftc.gov%2Fsystem%2Ffiles%2Fdocuments%2Freports%2Fconsumer-sentinel-network-data-book-2018%2Fconsumer_sentinel_network_data_book_2018_0.pdf&esheet=52251301&newsitemid=20200716005805&lan=en-US&anchor=Consumer+Sentinel+Network&index=20&md5=a2c0a9d8e8176a167f948bacda87b819">Consumer Sentinel Network</a>, Federal Trade Commission, February 2019

3 Calculated using <a rel="noreferrer noopener" target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fassets.hiya.com%2Fpublic%2Fpdf%2FHiyaStateOfTheCall2019.pdf%3Fv%3Dff6a3203004af7328a696e57bcb949dd&esheet=52251301&newsitemid=20200716005805&lan=en-US&anchor=Hiya+State+of+the+Call+EOY+2019&index=21&md5=d8466386b11bb541d514e05cdceccb0a">Hiya State of the Call EOY 2019</a> and US mobile subscriber data

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Capable device & qualifying service req’d. Turning on Scam Block might block calls you want; disable any time. 1 number change per line per year. 1 PROXY Number per account; may be cancelled for non-use. El servicio 911 está disponible a través de DIGITS, pero es recomendable usar un número telefónico o conexión habitual si es posible. Siempre proporciona al operador del servicio 911 tu ubicación y un número telefónico para devolverte la llamada; dicha llamada podría ser respondida por otras personas que compartan el servicio. See DIGITS Terms of Use for additional 911 information. Be ID Aware: se requiere canje oportuno del código; 1 por línea.

T‑Mobile U.S. Inc. (NASDAQ: TMUS) es El Un‑carrier superpoderoso de Estados Unidos con una red 4G LTE avanzada y una transformativa red 5G nacional que ofrecerá conectividad confiable para todos. Los clientes de T‑Mobile reciben una calidad inigualable por su dinero, una firme obsesión por ofrecerles la mejor experiencia de servicio posible y un dinamismo indiscutible para disrumpir el mercado y así crear competencia e innovación más allá del ámbito del servicio móvil. Con sede en Bellevue, Washington, T‑Mobile presta servicios a través de sus subsidiarias y opera sus marcas emblemáticas, T‑Mobile, Metro by T‑Mobile y Sprint. Para obtener más información, visita: <a href="https://es.t-mobile.com/" target="_blank" rel="noreferrer noopener">https://es.t-mobile.com</a>.

Scam Shield Anthony Anderson Mike Sievert Recap | T-Mobile Newsroom

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Scam Victim Impact Video | T-Mobile Newsroom

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Scam Block B-Roll Package | T-Mobile Newsroom

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T-Mobile Unveils Latest Un-carrier Move: Scam Shield — A Massive Set of Free Solutions to Protect Customers From Rampant Scams and Robocalls | T-Mobile Newsroom

T-Mobile revela la última decisión de Un-carrier: Scam Shield - Un enorme conjunto de soluciones gratis para proteger a los clientes contra el exceso de llamadas fraudulentas y robollamadas

JayGoGuasch

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https://www.t-mobile.com/news/un-carrier/scam-shield-protects-customers-from-scams-robocalls

For the fourth consecutive year, the Un-carrier received a 100% score from Disability Equality Index, a joint initiative of Disability:IN and the American Association of People with Disabilities. As the Americans with Disabilities Act turns 30, Savyna Roufeh, regional marketing manager and co-chair of T-Mobile's Access for Disabilities Network, shares what makes T-Mobile a great place to work for disability inclusion.

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We’re celebrating the 30th anniversary of the American Disabilities Act (ADA) this month. Can you talk a bit about how the ADA has helped pave the path toward equity for everyone, regardless of ability? It’s unbelievable to step back and realize the ADA – a civil rights act that prohibits discrimination against people with disabilities – was signed into law only 30 years ago this July. And when you think about all the active conversation around the Black Lives Matter movement, it’s clear we still have a long way to go to truly achieve equity for everyone, regardless of race, sexual orientation or ability. The 30th anniversary of the ADA is a time to celebrate the progress we’ve made towards disability inclusion, but it’s also important that we recognize more work must be done.

At T-Mobile, we know it’s our diverse and passionate workforce that makes us the best at what we do. In observance of the ADA this year, T-Mobile’s Access for Disabilities Network is putting in the work, sharing resources and educating employees about how they can contribute to a more inclusive and accessible workplace.

Can you tell us more about the mission behind T-Mobile’s Access for Disabilities Network and your role as co-chair? T-Mobile’s Access for Disabilities Network (ADN) is one of the company’s six employee resource groups. With over 11,500 members nationwide, we’re committed to creating a place where each of us can perform to our best ability in a supportive work environment.

I’ve been on the ADN board for the last three years. As vice-chair and now as co-chair of the ADN, I’m a champion for people with intellectual and physical disabilities and an advocate for their inclusion in the workplace and community. Whether it’s standing up for workplace accommodations or raising awareness for disabilities like mental health or autism – ADN is helping make an impact within our community.

My ultimate goal is to “disable the label” and foster a work environment where employees can broaden their understanding and awareness of the many unique talents that people with disabilities have to offer – and it’s been awesome to see that our frontline and employees across the country are just as passionate about accessibility! We’ve had a 20% increase in membership and disability inclusion events across our 55 DE&I chapters has more than doubled in just the last year.  

What do you mean by “Disable the Label?” “Disable the label” is about not being labeled or defined by our disabilities. A big turning point for our network and the company happened this February when we changed the narrative from Autism Awareness Month to Autism Acceptance Month. We focused on educating employees on the social model of disability and shed light on the beauty of neurodiversity inside and outside of T-Mobile.

The ADN strives to “disable the label” by creating an environment that advocates for and supports our employees living with disabilities. That also means fostering a culture where people feel comfortable asking questions and sharing what’s on their minds. It’s through this proactive dialogue that we all learn how to better support each other – while also recognizing each other’s greatest strengths. This, in turn, helps us fuel career growth and opportunities where people can thrive.

You mentioned a huge increase in ADN membership. Who can become a member? All T-Mobile employees are welcome to join the ADN! In a lot of cases, employees reach out to us for support because something happened in their lives – a child or spouse or friend might have received a diagnosis that they know nothing about. But the ADN is creating a space where people find a sense of community, and resources for themselves, their family, friends and even their customers.

We’re also inclusive of employees living with disabilities, caretakers and allies because we want everyone to have the opportunity to broaden their scope of understanding about accessibility. It’s an all-encompassing mission to make sure everyone is educated about accessibility, even if they don’t have a disability. 

Why were you inspired to join the ADN? The ADN was a draw for me when I joined the company four years ago because it aligned so well with my personal life and volunteer work. I grew up with my favorite family member, my cousin Liza, who had Down syndrome and was a Special Olympics athlete. That’s also how I got involved with Special Olympics as a year-round volunteer. My athletes know me as “Coach Savy.” I coach basketball every week in the winter, track and field in the spring and football and softball in the fall – all leading into our state games. And I sit on the events committee where I help fundraise – if I’m not coaching, I’m fundraising.

My personal life is centered around all thing’s disability inclusion. It’s my passion!

What makes T-Mobile a best place to work for disability inclusion? Disability inclusion is about more than just hiring people with disabilities. It’s about creating a culture where employees can bring their full selves to work each and every day. It’s about providing the same opportunities to succeed and grow professionally, regardless of any visible or non-visible disability. Inclusion is about embracing people’s differences and is core to what makes T-Mobile such a great place to work.

“Be You” is our mantra and we really do mean it here. Our inclusive culture comes from the top down and I think leadership truly sees the value that comes from a diverse workforce. It’s even a part of our company values that employees are encouraged to be bold, think big and make a difference. I constantly have moments where my athletes or members of the ADN astonish me with comments about a subject I would have never thought of. It’s this kind of environment where individuals with disabilities can thrive by contributing a different dynamic and perspective, which is why we’re actively recruiting at events sponsored by organizations like the National Wheelchair Basketball Association – to find the best talent!

All these things contributed to T-Mobile’s top score on the Disability Equality Index. It’s a collective win for the company – not just ADN – because it took every employee and every line of business to contribute to an accessible workplace and receive that 100.

What do you want readers to take away from T-Mobile’s top score on the Disability Equality Index? Diversity and inclusion are at the heart of the Un-carrier culture – which is why we embrace the ADA as a victory in the fight for equity for all. And today we celebrate our ongoing efforts to provide a fair and accessible workplace to ALL employees.

To learn more about diversity and inclusion at T-Mobile, visit our <a href="https://es.t-mobile.com/careers/culture-and-benefits/diversity">Careers Page</a>.

Employee Spotlight: What Makes T-Mobile A Best Place to Work For Disability Inclusion | T-Mobile Newsroom

Employee Spotlight: What Makes T-Mobile A Best Place to Work For Disability Inclusion

Kate Stevens

For the fourth consecutive year, the Un-carrier received a 100% score from Disability Equality Index, a joint initiative of Disability:IN and the American Association of People with Disabilities. As the Americans with Disabilities Act turns 30, Savyna Roufeh, regional marketing manager and co-chair of T-Mobile’s Access for Disabilities Network, shares what makes T-Mobile a great place to work for disability inclusion.

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The bestselling author and director of the Boston University Center for Antiracist Research joined T-Mobile for its Talking with Trailblazers guest-speaker series.

More than 7,000 T-Mobile employees recently tuned in to a livestreamed conversation between EVP of Customer Care Callie Field and Professor <a href="https://www.ibramxkendi.com/about">Ibram X. Kendi</a>, bestselling author of How to Be an Antiracist. The event was a part of T-Mobile’s ongoing <a href="https://es.t-mobile.com/news/trailblazer-takeaways-black-history-month-2020">Talking with Trailblazers</a> series, organized by the Un-Carrier’s Multicultural Alliance in observance of Juneteenth, and it found the two discussing ways that all of us can take part in ending systemic racism.

In addition to authoring numerous award-winning books, the professor of history and international relations is also the director of the <a href="https://www.bu.edu/antiracist-center/">Boston University Center for Antiracist Research</a>.

“You have some who argue that it’s the responsibility of people of color to fix racism, and you have others who argue it’s the responsibility of white people to fix racism,” Professor Kendi said during the talk. “I would argue that it’s the responsibility of people to fix racism. Historically, we’ve had people who have come together from different races who have used their expertise and their abilities to challenge racism. That’s what we need. It’s not the responsibility of any racial group, it’s the responsibility of us all.”

Here are other key takeaways that Professor Kendi offered during this timely and important Talking with Trailblazers event.

How to be an antiracist on an individual level… “How is someone addicted to racism? Well, if you’ve been born and raised to understand the world and relate to people and policy and institutions through a racist prism, you can’t just turn that all off — that’s not the way the mind works. Realizing and admitting one’s racism is a huge step. Just as for someone who is addicted to a substance, it is a huge step to overcome the denial. And so if the heartbeat of racism is denial, then the heartbeat of antiracism is confession, admission, acknowledging. Because that opens the door to treatment. That opens the door to beginning to shed one’s self of the racist idea that one is nurtured in, that gives that person the opportunity to stop supporting racist policymakers and policies and begin supporting antiracist policymakers and policies. It’s a steady, everyday process trying to overcome an addiction.”

And on a company level. “At the heart of my work is providing a vocabulary for people, whether that’s people in a community or people in a company, to not only be able to identify their own racism, but being able to identify the racism persisting within the company or even in the company sector. I think that one of the ways in which a company can facilitate that mission is to define terms. Maybe you replace the current diversity statement, or add to the diversity statement, and in that you would define what a racist idea is, what an antiracist idea is, what a racist and antiracist policy is — literally defining.

“Then you can create a mechanism for what happens when a person expresses a racist idea based on that definition. What’s the process? How should people respond to them? So that everyone has a collective understanding of what’s going to happen when, for example, someone states a racist idea when you’re in a meeting. Maybe the discussion is about recruiting more Black people, and someone says, ‘Well, those Black people are not qualified.’ What’s the process of responding to that person’s racist idea?

“I think that [response] can be systematized. A company is typically based on policies and processes, so you can create a process that everyone is committed to and everyone understands. The person who’s on the receiving end, who just said Black people are not qualified, they’ll see the company policy. That’s absolutely critical, because what oftentimes happens now is it’s individuals on individuals, as opposed to a person feeling they have the backing of the actual policy and the values of the company.”

“Microaggression” is not actually the right word for what people are experiencing. “The way Black people and other groups that are subjected to microaggressions experience it is not as merely a small aggression. Their experience is more related to abuse. And so that’s why I call it racist abuse. And we should not think about these instances in isolation, because people don’t experience them in isolation.

“If I walk out of my home right now and I start walking down the street and an older white woman grabs her purse and crosses the street, and then I get to the next street and a police officer harasses me and says I fit the description [of a suspect], and then I walk into a store and I’m followed by a clerk, I’m not just thinking about each of these individual instances, I’m thinking about them in their aggregate. And I’m going to have an emotional response that is more indicative of somebody being abused than simply an aggression. And I think that’s why I like to call it racist abuse rather than microaggression.”

Empathy is key. “I think one of the critical aspects of being antiracist is to step outside of yourself. I recently wrote an essay entitled <a href="https://www.theatlantic.com/ideas/archive/2020/06/american-nightmare/612457/">“The American Nightmare,”</a> which spoke to what it feels like to not only be subjected to the dangers of racism but [to also be] considered dangerous. And also what it feels like for a Black person who knows that George Floyd could have been them, who knows Breonna Taylor could have been them. And you have white people who refuse to step into their souls to empathize. That’s why I continuously ask people to step into these people’s souls, to really step into their bodies, to really understand what it means to be Black, because you’re not going to understand your advantages and privileges without that.”

How to be an antiracist as a colleague and friend. “I think white people [need] to recognize that there are many Black people who are in pain and who are mourning, and who are grieving, and who are outraged. And so, it may not be the time to call, it may not be the time to pull them aside in the coffee room or to call them up and say, ‘Teach me about race!’ This may not be the time. And so instead of contacting your Black colleague who probably is not an expert on racism, and has their own expertise, it may be better for you to read up on the topic. And that then allows your Black colleagues to continue to grieve and feel their sort of pain.

“And I think simultaneously, it is stepping back and recognizing the humanity of people. When they suffer through traumatic situations, they’re going to feel it emotionally. And you should be more focused on their feelings and what they’re going through than your own feelings of shame or guilt or whatever. When your Black colleague calls you, or pulls you aside to listen, if they’re challenging you because they’re connecting about something that's in the news with something that you did to them, be willing to admit it and say I’m sorry. Be willing to change. I mean, people’s feelings aren’t wrong. I suspect the Black folks who are your colleagues are not just thinking about what happened to George Floyd, they’re thinking about what happened to them. And people should recognize that.”

There’s reason for hope. “There was a time in which people imagined that being able to walk around and talk on a cell phone to someone halfway around the world was impossible. There was a time in which that was completely inconceivable. But somebody imagined it being possible. Somebody believed in the possibility of change. You have to believe in the possibility of change in order to bring it about. And even if it seems completely daunting, even if it seems completely impossible, even if that world seems like it’s extremely far away, you have to believe in its possibility in order to bring it about.”

Stay tuned for more takeaways from T-Mobile’s Talking with Trailblazers series.

Bestselling author and director of the Boston University Center for Antiracist Research Ibram X. Kendi joined T-Mobile for its Talking with Trailblazers guest-speaker series.

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