Okay, so maybe not quite the real story ... But sending up a norm of pandemic life - the glitchy video call - T-Mobile's first Big Game ad today urges trusting the biggest 5G network for the biggest decisions.
Un-carrier releases a second spot with Anthony Anderson and Mama Doris returning to the Big Game and battling it out in The Anderson Bowl – with a little help from “distant cousin” Travis Kelce.
T-Mobile giving away 300 Samsung Galaxy S21+ 5G smartphones throughout the game.
BELLEVUE, Wash. — February 7, 2021 — T-Mobile (NASDAQ: TMUS) just revealed in a Big Game spot that Gwen Stefani and Blake Shelton’s fated pairing resulted from a spotty video call with former The Voice costar Adam Levine on a spotty Carrier connection. T-Mobile reunited Levine, Stefani and Shelton for the first time since The Voice, and today the Un-carrier unveiled documented footage revealing the SHOCKING TRUTH* about the unlikely couple: they were set up as a result of a garbled convo between Stefani and Levine.
In the spot, Stefani tells Adam that she is "looking for someone cultured, maybe from another country, someone unafraid of a strong woman." But the signal cuts out and Adam heard something completely different … so when Blake showed up for their date, Stefani was shocked. "I mean … spurs? Really? Who wears those to dinner?"
"Who DOESN'T ride a horse to a first date," responded Shelton. "All I know is, that's the one time I was thankful for Gwen's crappy phone signal. Glad we got together. And glad we got T-Mobile."
"Gwen's video was cutting out, and I heard her say that she wanted someone uncultured, country and afraid of strong women," explained Levine. "I thought it was odd, but I instantly knew her perfect match."
The iconic duo lucked out this time … but potentially life-changing convos shouldn’t be trusted to anything but the nation’s largest and fastest 5G network, and that’s T-Mobile’s.
The spot is part of T-Mobile’s “Misunderstandings” campaign, which includes a previously-released ad featuring two of the stars of today’s game. That “GOAT 5G” spot was banned from the Big Game due to the “protected telco rights deal,” but it was too good not to share with the world. And after being featured on The TODAY Show, the spot has garnered more than 20 million views – and counting – across Twitter and YouTube.
The Anderson Bowl
Golden Globe and nine-time Emmy nominee Anthony Anderson and his now-famous and ever-sassy Mama, Doris Bowman, make back-to-back appearances in the Big Game. In this fresh spot, the dynamic duo face off in an annual family football game while their family far and wide video calls in to watch … on 5G smartphones riding on T-Mobile 5G, of course, which … no big deal, just happens to be the nation’s largest and fastest. The teams seem evenly matched until Mama brings Anthony’s *distant cousin* and professional tight end Travis Kelce.
"Underdog no more, it's time that everyone knows that T-Mobile now has the nation's largest and fastest 5G network and America has a new network leader," said Mike Sievert, CEO at T-Mobile. "We needed to tell our story loud and clear, so we brought in our friends Anthony and Doris, Gwen, Blake, Adam and more to help us spread the word on the country's biggest stage."
Win a New Samsung Galaxy S21+ 5G Smartphone
To celebrate being the nation’s 5G leader, T-Mobile is giving away 300 Samsung Galaxy S21+ 5G smartphones. Just follow @TMobile on Twitter and retweet the tweets featuring the spots with #Sweepstakes and #LeaderIn5G for your chance to win! Galaxy S21+ customers can tap into the ONLY nationwide standalone 5G network for more coverage than others and will be among the first to unleash 5G carrier aggregation for better performance, more speed and more 5G coverage for these smartphones.
T‑Mobile, el líder 5G del país, ofrece las más altas velocidades 5G en más lugares. Con la primera y más grande red 5G nacional, el 5G de rango extendido de T‑Mobile cubre a más de 280 millones de personas en casi 1.6 millones de millas cuadradas, ofreciendo 2.5 veces más cobertura geográfica que AT&T y casi 4 veces más que Verizon. Ahora que Sprint forma parte de T‑Mobile, El Un‑carrier está ampliando su liderazgo, utilizando espectro dedicado para ofrecerles a los clientes con dispositivos compatibles velocidades de descarga de alrededor de 300 Mbps con picos de velocidad de hasta 1 Gbps. La red 5G de ultracapacidad de El Un‑carrier ya llega a más de 1,000 ciudades y localidades y cubre a 106 millones de personas, es decir, 50 veces más de lo que cubre Verizon con la banda ultra ancha.
Síguenos en la sala de prensa oficial de T-Mobile en Twitter, en @TMobileNews para estar al día con las últimas novedades de la compañía.
*This didn't actually happen. But it was fun to film.
Agency: Panay Films
Creative Leads: Andrew Panay, Brian Klugman, Nate Tuck
5G de ultracapacidad puede incluir señales 5G de banda media y alta. Ultra Capacity 5G covers hundreds of cities and millions of people, with more added all the time. Sweepstakes: NO PURCHASE NECESSARY. Ends at 11:59 pm PT on 2/8/21. Open to legal residents of the 50 U.S. including D.C. and Puerto Rico ages 18 and older. Nulo donde esté prohibido. For full rules and how to enter visit: https://bit.ly/3cFN13I (goes live on 2/7). Patrocinado por T-Mobile. T-Mobile is America’s Largest 5G network & Opensignal Awards T-Mobile as America’s Fastest 5G network – USA: 5G User Experience Report January 2021, based on independent analysis of average speeds from mobile measurements recorded during the period September 16 – December 14, 2020 © 2021 Opensignal Limited. 5G: Some uses may require certain plan or feature; see T-Mobile.com.
Acerca de T-Mobile
T‑Mobile US Inc. (NASDAQ: TMUS) es El Un‑carrier superpoderoso de Estados Unidos con una red 4G LTE avanzada y una transformativa red 5G nacional que ofrecerá una conectividad confiable para todos. Los clientes de T‑Mobile reciben una calidad inigualable por su dinero, una firme obsesión por ofrecerles la mejor experiencia de servicio posible y un dinamismo indiscutible para disrumpir el mercado y así crear competencia e innovación más allá del ámbito del servicio móvil. Con sede en Bellevue, Washington, T‑Mobile presta servicios a través de sus subsidiarias y opera sus marcas emblemáticas, T‑Mobile, Metro by T‑Mobile y Sprint. Para obtener más información, visita: https://es.t-mobile.com.
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