LAS VEGAS, Nev. — Oct. 10, 2024 — Today, T-Mobile (NASDAQ: TMUS) named the 2024 Unconventional Awards winners, with 3AM Innovations, Easterseals Southern California, Infosys Limited & Sony Electronics and CBS Sports taking top spots across four categories. The third annual awards ceremony at Mobile World Congress in Las Vegas recognized business customers that leveraged T-Mobile’s 5G network to transform their industries. Each winner scored a $25,000 donation to a charity of their choice.
New this year is the Malcolm Gladwell Tipping Point Designation, which is a special prize that honors those who have truly dared to challenge the status quo. Malcolm Gladwell, esteemed New York Times bestselling author and Pushkin Industries co-founder, personally selected the University of Miami Miller School of Medicine Department of Informatics and Health Data Science as the recipient. This special distinction recognizes the Media and Innovation Lab's work to advance personalized, remote healthcare using T-Mobile connected devices that capture real-time health data. The data helps reduce hospital visits and contribute to improved patient outcomes, setting a new standard in remote patient monitoring. This award also comes with a $30,000 donation to a charity of the school's choice.
The first place Unconventional Awards winners in each category include:
- Customer Experience: Easterseals Southern California — In collaboration with Floreo VR and supported by T-Mobile’s network, Easterseals Southern California created a virtual reality platform that implements a transportation safety curriculum for children and adults with autism. These novel therapeutic approaches encourage these individuals to enhance their independence.
- Employee Enablement: Infosys Limited — Infosys introduced a mobile-first platform that utilized artificial intelligence to streamline the employee experience, boost productivity and offer personalized engagement for more than 300,000 users.
- Industry: CBS Sports and Sony Electronics Inc. — Together, CBS Sports and Sony Electronics Inc. transformed live sports broadcasting at the 2024 PGA Championship. They used T-Mobile 5G to enable real-time, low-latency coverage and set a new standard for the industry
- Community: 3AM Innovations — 3AM Innovations is enhancing firefighter activity/equipment and detecting environmental changes with FLORIAN, an AI-powered platform that tracks crews in real time. Using T-Mobile 5G, FLORIAN can provide instant updates during emergencies.
Second and third place winners in each category were awarded in-kind donations of $10,000 and $5,000, respectively, to their charity of choice, and include:
- Customer Experience: 2nd — First Student; 3rd — Angels of Care
- Employee Enablement: 2nd — Siemens Energy; 3rd — Securus Technologies
- Industry: 2nd — Miller Electric Company; 3rd — Einride Autonomous Technologies
- Community: 2nd — Virginia Commonwealth University, Rice Rivers; 3rd — University of New Mexico Office of Community Health
"T-Mobile 5G is enabling bold companies to push the boundaries of their dreams," Gladwell said. "This year's winners showcase just how important connectivity has become. Powerful technology, the stuff that can use AI to improve safety or track and protect endangered species, needs reliable data connections to function. And it's been an honor to see what people can accomplish when they have 5G backing up their most ambitious ideas."
A panel of judges joined Gladwell in recognizing the winners' exceptional work. Phillipa Leighton-Jones, Barron's Group SVP, The Trust, The Wall Street Journal; Will Townsend, VP & Principal Analyst - Networking & Security, Moor Insights & Strategy; Matthew Griffin, Founder, 311 Institute; and Kimberly Wyman, VP of Customer Care for Business, T-Mobile served as this year's judges. They evaluated entries based on their unconventional DNA, creativity and impact.
"Every year, I love seeing how our Unconventional Awards honorees use 5G to solve monumental challenges, from protecting first responders to enabling autonomous vehicle operations," said Callie Field, President, T-Mobile Business Group. "This is why we've built such a vast portfolio of 5G solutions on the nation's most advanced 5G network. It enables us to support customers across all industries as they innovate, challenge the status quo and drive meaningful change."
For more information about T-Mobile's Unconventional Awards, please visit www.t-mobile.com/business/unconventional-awards.
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T-Mobile US Inc. (NASDAQ: TMUS) es El Un-carrier superpoderoso de Estados Unidos con una red 4G LTE avanzada y una transformativa red 5G nacional que ofrecerá conectividad confiable para todos. Los clientes de T‑Mobile reciben una calidad inigualable por su dinero, una firme obsesión por ofrecerles la mejor experiencia de servicio posible y un dinamismo indiscutible para disrumpir el mercado y así crear competencia e innovación más allá del ámbito del servicio móvil. Con sede en Bellevue, Washington, T‑Mobile presta servicios a través de sus subsidiarias y opera sus marcas insignia, T‑Mobile, Metro by T‑Mobile y Mint Mobile. Para obtener más información, visita: https://www.t-mobile.com