T‑Mobile Transforms the Way Americans Buy Wireless … Again

17 de junio de 2014
T-Mobile Test Drive offers every American an iPhone 5s with unlimited service on T-Mobile’s network for a full seven days – completely free.
 
As the Un-carrier puts its network’s data muscle on show, T-Mobile expands Wideband LTE to 16 total markets and VoLTE technology to 15 total markets reaching over 100 million people.

 

In another of its signature moves, T-Mobile US, Inc. (NYSE: TMUS) today introduced "T-Mobile Test Drive" and pioneered a new way to buy wireless in this country. With T-Mobile Test Drive, people can receive an iPhone 5s and unlimited nationwide service to take T-Mobile's network for a data-intensive, seven-day spin at no cost whatsoever.

The new initiative puts T-Mobile’s data-strong network in the spotlight, as the Un-carrier rolls out yet another major network expansion ahead of the competition.

No More “Buying Blind”

The Un-carrier’s latest initiative takes aim at the painful process of buying wireless in America today. People must decide on a wireless provider without knowing how the network will really work for them – where they live, go to school, work, and play. As a result, the U.S. wireless industry has one of the highest “remorse rates” of any out there. Nearly half (46%) of wireless customers say they’ve signed up with a carrier and then wanted to leave, and one in 10 have actually left within the first 30 days of making a switch.1 It’s a pain point ripe for an Un-carrier solution.

"The way this industry forces Americans to buy wireless is completely, utterly broken. I'm here to tell you there's a better way," declared John Legere, T-Mobile CEO and President. "While the carriers ask you to buy blind, the Un-carrier gives you transparency. Our network kicks ass, and now people can experience for themselves what a data-strong network can do with T-Mobile Test Drive."

Starting this Monday, June 23, people can sign up for T-Mobile Test Drive at www.t-mobile.com/testdrive. A few days later, they'll receive an iPhone 5s fully loaded and ready to go, and they can put T-Mobile's data-strong network to the test for seven full days on the "most forward-thinking" smartphone. After the test drive, just drop it off at any T-Mobile store. That's it. Absolutely no money down. No obligation. No strings attached.

T-Mobile Test Drive is a first-of-its-kind nationwide initiative from a major carrier that the Un-carrier is rolling out at scale. During the first year of the program alone, T-Mobile expects at least one million people to take a test drive.

Network Designed Data-Strong

T-Mobile Test Drive marks a new campaign to let consumers experience first-hand how the Un-carrier's network is different, even as the company today announced two massive network expansions. T-Mobile has expanded Wideband LTE into 16 total markets, giving all T-Mobile LTE devices a speed boost with capable peak network download speeds up to nearly150 Mbps - that comes out to a 90-minute HD movie download in under three minutes or an 11-song music album in seven seconds.

Building on its data DNA, the Un-carrier also expanded Voice over LTE (VoLTE) to more than 100 million people in 15 total markets. T-Mobile was the first major provider to launch VoLTE, and now, because its network has been designed for data, is nearly doubling the amount of data dedicated to voice calls for highest fidelity, crystal-clear HD Voice and faster call setup times than ever before. The Un-carrier expects to deploy VoLTE nationwide by the end of the year.

"The old telecoms designed their networks for a time when your phone's only app was a phone call-and they haven't shaken that dial-tone mind-set," said Neville Ray, Chief Technology Officer for T-Mobile. "Our 4G LTE network was built in the last year and a half, so naturally we built it differently. We built it for the way people use smartphones and tablets today, and we built it with a mobile Internet architecture, so we could roll out new technologies faster."

Now, as mobile broadband usage skyrockets, Un-carrier customers are reaping the rewards of a network designed to be data-strong and concentrated where people use data the most - unlike older carrier networks built by phone company utilities. T-Mobile customers are using more wireless data on average than the major national carrier customers - 61% more than Sprint, 69% more than Verizon, and 100% more than AT&T. T-Mobile customers also have more network capacity per customer than with any other major national wireless company, a full 70% more network spectrum per customer than Verizon, and they're streaming, tweeting, using FaceTime and more at lightening speeds on America's fastest nationwide 4G LTE network.

"We're a mobile Internet company competing against utilities, so it's no wonder we're faster than they are," added Legere. "We're out there doing it while the other guys are still scheduling a meeting to talk about doing it. And, there's one more thing you can bank on. We won't stop."

Learn more about T-Mobile’s network expansion and data-strong network design in this publicación de blog. For more information on iPhone, please visit www.apple.com/iphone. For more information about T-Mobile Test Drive, visit t-mobile.com/testdrive o la sección de noticias de T-Mobile.

1 Based on a CivicScience poll of U.S. wireless users
 
Oferta por tiempo limitado; sujeta a cambio. Credit or debit card required for trial. Phone must be returned in 7 days to avoid $699.99 charge +tax. Trial use only. Service and account suspended after 7 days. Domestic use only. See T-Mobile.com for Test Drive Trial and coverage details.

 

Acerca de T‑Mobile
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. La avanzada red nacional 4G y 4G LTE de la compañía ofrece experiencias móviles increíbles para clientes que no desean hacer concesiones en cuanto a calidad y ventajas. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 49.1 million wireless subscribers and provides products and services through approximately 70,000 points of distribution, including approximately 8,000 T-Mobile and MetroPCS branded locations and 62,000 third-party locations, as well as distribution through our websites. Para obtener más información, visita  http://www.t-mobile.com.

Declaraciones a futuro
Este comunicado de prensa incluye "declaraciones a futuro" a los efectos de las leyes de valores federales de los EE. UU. Any statements made herein that are not statements of historical fact, including statements about T-Mobile US, Inc.'s plans, outlook, beliefs, opinion, projections, guidance, strategy, expected network modernization and other advancements, are forward-looking statements. En general, las declaraciones a futuro se caracterizan por contener palabras como "anticipar", "esperar", "sugerir", "planear", "proyectar", "creer", "tener la intención", "calcular", "propósito", "perspectivas", "tal vez", "quizás", "pronosticar", y expresiones similares. Las declaraciones a futuro consideran únicamente el momento en el que se hacen, se basan en conjeturas y expectativas del momento, e implican ciertos riesgos e inseguridades. Entre los factores importantes que podrían afectar resultados futuros y por ende generar diferencias materiales en relación con lo expresado en las declaraciones a futuro se incluyen, a título enunciativo, los siguientes: nuestra capacidad de competir con la gran competitividad de la industria de las telecomunicaciones móviles de los EE. UU.; condiciones adversas en los mercados y las economías de los EE. UU. y el mundo; compromisos de capital importantes y gastos de capital necesarios para llevar a cabo nuestro plan de negocios; nuestra capacidad de adaptarnos a cambios futuros en tecnología, de mejorar nuestra oferta vigente, e introducir nuevas ofertas para satisfacer las diferentes demandas de los clientes; cambios en los requisitos legales y normativos, incluyendo modificaciones o aumentos en las restricciones sobre nuestra capacidad para operar nuestra red; nuestra capacidad de mantener y mejorar nuestra red con éxito, y los posibles costos adicionales en los que incurramos al hacerlo; fallas importantes en equipos; condiciones climáticas severas u otros eventos de fuerza mayor; y otros riesgos detallados en la documentación de la Comisión de valores y bolsa, así como también los detallados en nuestro Informe anual en el formulario 10-K completado con la Comisión de valores y bolsa el 25 de febrero de 2014. No se debe confiar en exceso en estas declaraciones a futuro. No actualizaremos las declaraciones a futuro, ya sea como resultado de información nueva, eventos futuros u otro caso, a menos que así lo requiera la ley.