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Customer Appreciation Done Different. T-Mobile Tuesdays Turns Up the Customer Love with New Perks and Features

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Women's History Month femtech IoT innovations

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Community

What’s Next for the World of Women’s Wearables?

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Business

Cisco Launches Meraki 5G Gateways with T-Mobile to Deliver Simple and Scalable Business Internet

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Love in the Time of Texting

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Devices

Samsung Galaxy S23 vs. S22 series: Compare every difference between Samsung’s flagship phones

Samsung Galaxy S23 vs S22 5G phones

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Making the Case for Companies Like Ours to Set Bold Sustainability Goals like Net-Zero by 2040

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T-Mobile recently committed to achieving net-zero emissions across its entire carbon footprint by 2040, and CEO Mike Sievert is encouraging others to join the Un-carrier in making meaningful sustainability progress together.

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Black History Month T-Mobile Career Fest for high school students

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Employee Spotlight: A Champion for the Next Generation of Tech Leaders

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T-Mobile’s VR-y Cool “Game of Phones” Holiday Campaign Creates Popular “Magentaverse”

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Un-carrier

We’re Reshaping Retail in a Digital-First World

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Network

T-Mobile Rules the World for 5G Availability and 5G Reach

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T-Mobile flipped the script on the traditional, corporate approach to customer loyalty by saying "thank you" to customers and asking nothing in return. Now, T-Mobile Tuesdays gets even better with dining rewards, free Little Caesars every week and a more personalized app.

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Every week, T-Mobile thanks customers just for being customers with free stuff and exclusive deals through <a href="https://es.t-mobile.com/offers/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">T-Mobile Tuesdays</a>. The Un-carrier launched the rewards program in 2016 as one of the company’s Un-carrier moves. While other loyalty programs make people collect points, stay longer or jump through hoops to earn rewards, the Un-carrier serves up appreciation to T-Mobile and Metro by T-Mobile customers on eligible plans just for being with the Un-carrier.

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Tuesdays is based on a still-radical, simple principle: we believe it’s our job to show loyalty to our customers — not the other way around. 

Since launching T-Mobile Tuesdays, customers have scored over $1.5 billion in free perks and discounts. We’re talking free tacos, wine tumblers, movie discounts, concert deals, savings on gas, free subscriptions to <a href="https://es.t-mobile.com/news/offers/t-mobile-customers-score-mls-season-pass-on-the-apple-tv-app-on-us" target="_blank" rel="noreferrer noopener">streaming services</a> like <a href="https://es.t-mobile.com/benefits/mlb" target="_blank" rel="noreferrer noopener">MLB.TV</a> and so much more. Clearly, the Un-carrier goes hard when it comes to thanking its customers.

And now we're going harder. Starting tomorrow, customers can open T-Mobile Tuesdays to get: 

T-Mobile Dining Rewards: Get 10% cash back every Tuesday and 5% every other day when you eat at over 30,000 <a href="https://tmobilediningrewards.com/" target="_blank" rel="noreferrer noopener">participating restaurants</a> across the country. Just link a credit or debit card to your account and watch your rewards add up in partnership with Rewards Network.

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<li>T-Mobile Dining Rewards: Get 10% cash back every Tuesday and 5% every other day when you eat at over 30,000 <a href="https://tmobilediningrewards.com/" target="_blank" rel="noreferrer noopener">participating restaurants</a> across the country. Just link a credit or debit card to your account and watch your rewards add up in partnership with Rewards Network. </li>

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Little Caesars: Get a free Little Caesars® Crazy Combo® with a pizza purchase every week. Save and redeem any day of the week for eight bread sticks with flavors of butter and garlic, sprinkled with parmesan cheese and served with Crazy Sauce®.

<li>Little Caesars: Get a free Little Caesars® Crazy Combo® with a pizza purchase every week. Save and redeem any day of the week for eight bread sticks with flavors of butter and garlic, sprinkled with parmesan cheese and served with Crazy Sauce®.   </li>

Personalized App: T-Mobile is leveling up the T-Mobile Tuesdays app experience, giving people the option to select their preferred types of offers so they can receive alerts and catch the latest deals on all their faves. You can even select your own avatar and enter your birthday for the chance to get exclusive benefits on your special day. The new app updates are available now, so get in there and start making it yours.

<li>Personalized App: T-Mobile is leveling up the T-Mobile Tuesdays app experience, giving people the option to select their preferred types of offers so they can receive alerts and catch the latest deals on all their faves. You can even select your own avatar and enter your birthday for the chance to get exclusive benefits on your special day. The new app updates are available now, so get in there and start making it yours.  </li>

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<a href="https://es.t-mobile.com/news/offers/customers-love-tmo-tuesdays" target="_blank" rel="noreferrer noopener">Customers love T-Mobile Tuesdays</a>, and it shows — not just in the number of perks and deals they redeem, but in the business results. T-Mobile Tuesdays has played an important role in helping the Un-carrier attract and keep customers.  In 2022, T-Mobile saw its lowest ever postpaid phone customer turnover (aka “churn”) of just 0.88% while also achieving industry-best and record-high postpaid and high-speed internet customer growth in 2022, ending the year with 6.8 million net customer additions.

T-Mobile never stops looking for ways to shake up the industry and change it for the better in the name of its customers - that loyalty to customers is what the Un-carrier is all about. No strings, no gotchas, just endless appreciation - Tuesdays and always. 

You can learn more about T-Mobile Tuesdays and download the app at <a href="http://es.t-mobile.com/offers/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">www.t-mobile.com/offers/t-mobile-tuesdays</a>.

Se requiere plan elegible para T-Mobile Tuesdays. Limited time offers, see Tuesdays App for details. 

T-Mobile flipped the script on the traditional, corporate approach to customer loyalty by saying “thank you” to customers and asking nothing in return. Now, T-Mobile Tuesdays gets even better with dining rewards, free Little Caesars every week and a more personalized app.

Customer Appreciation Done Different. T-Mobile Tuesdays Turns Up the Customer Love with New Perks and Features - T-Mobile Newsroom

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I recently had the privilege of joining colleagues from around the world at Mobile World Congress in Barcelona to discuss the future of wireless technology and define where we're headed next in the 5G era. It's clear, MWC is back in full force with crowds of key technology leaders and innovators swarming the showroom floor. And as expected, 5G was a key topic at this year's conference.

Five years after I unveiled our now famous spectrum layer cake in Barcelona, I was honored to take the stage at MWC one last time as President of Technology to lay out how T-Mobile became what's being recognized as THE network leader in the US and a global 5G leader. And why that puts us in a unique position to drive the wireless industry forward alongside our partners for the benefit of customers around the globe. I also shared some news on 5G advancements and what we've delivered since our merger with Sprint nearly three years ago. If you weren't in Barcelona - or you didn't catch the live stream before dawn in the US - check out the replay below. The game has changed. T-Mobile is in its ascendancy and the future is incredibly bright as we move forward.

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How T-Mobile became the US network leader and a global leader in 5G.

During my presentation, I laid out T-Mobile's rapid network growth. After being first in the US with a nationwide 5G network in December 2019, we completed a merger with Sprint in April 2020, which brought us critical mid-band spectrum. As a result, today we have the largest, fastest and most reliable 5G <a href="https://es.t-mobile.com/coverage/4g-lte-5g-networks">network</a> in the country.

We knew the leading 5G network we could build would bring meaningful connectivity to areas large and small across the country while creating new competition across mobile and fixed broadband. And we've delivered on all of it. But we're not just leading in 5G. T-Mobile is now emerging as THE overall network leader according to independent third-party reports.

Surging 5G Usage and Adoption

Our customers are moving to 5G at an incredible rate and we've seen a fundamental shift in the way people use their devices. More than 60% of the smartphones on our network are 5G capable, and a whopping 70% of our network traffic is 5G. Many operators around the globe are not even at a tenth of that! And our customers on Magenta Max - our smartphone plan built for 5G - are streaming about 40 hours of video every month - twice the amount streamed by other customers. They're gaming 4x more, streaming 3x more music and using 2x more data on social media apps.

Moving the Global Ecosystem Forward

With the most advanced 5G network in the world, T-Mobile is at the cutting edge and it's on us to continue innovating and raising the performance bar. My team and I drive the wireless community to deliver features and advanced capabilities that really unleash the power of 5G, not just for us but across the globe.

I <a href="https://es.t-mobile.com/news/network/t-mobile-advances-5g-standalone-to-deliver-faster-speeds-and-enhanced-performance">announced</a> one such innovation from the stage. Working with Ericsson, Nokia, Qualcomm Technologies and Samsung, we completed the world's first four-carrier aggregation 5G data call on a commercial device. Combining four channels of mid-band spectrum created a massive 5G pipe that delivered peak speeds north of 3.3 Gbps. And we're working hard to drive that north, talking with our vendors about six and even seven-layer carrier aggregation.

I also announced that we've expanded voice over 5G (VoNR) to four additional markets: Cincinnati, New Orleans, New York and Seattle. And we'll be the first player to get to 100 million people covered in the next few months. On VoNR, you may have a marginally better calling experience, but why is it REALLY important? With VoNR, your whole experience is on a 5G layer. You stay on the best service and the most powerful spectrum and technology.

Finally, I presented a look at the future with 5G. The first real powerful new 5G use case is fixed wireless access. T-Mobile is the fastest-growing home internet provider in the US, serving more than two million customers with plans to serve 7-8 million by the end of 2025. This is a multi-billion-dollar revenue stream that feels like it came from nowhere, using fallow spectrum, and it will be adopted around the globe in the coming years. This highly monetizable use case proves there is real money being made in 5G if you commit and drive the level of rollout and activity akin to what we've done.

We are working very hard to foster innovation across many industries and consumer segments on our 5G network. There is huge opportunity in <a href="https://es.t-mobile.com/news/network/blazing-the-xr-trail-with-5g">Extended Reality (XR)</a>, which was very prevalent at MWC, and it's already moving into the industrial space. Imagine transforming a workforce by making it way more skilled and capable, providing technicians with specific Instructions in their field of view. We also have things like <a href="https://es.t-mobile.com/news/network/t-mobile-5g-powers-pano-ai-wildfire-detection-system">Pano AI</a>, leveraging our 5G network to detect wildfires before they spread out of control and significantly reduce response times. And live sports are beginning to transform with 5G, making the <a href="https://es.t-mobile.com/news/un-carrier/mlb-asw-2022">fan experience</a> more engaging and interactive while also creating more robust and efficient operations.

It's clear 5G is making a massive impact today, and this is only the beginning. I like to say we're just now wrapping up the first quarter of 5G, and with the powerhouse network we've built, T-Mobile is poised to lead the charge throughout the entire 5G era and beyond. 

It's been an incredible journey for me, working with the amazing talent at T-Mobile for over two decades now. And as I approach my retirement later this year, I can say with confidence that the last three years have represented the proudest period in my entire career.

I recently had the privilege of joining colleagues from around the world at Mobile World Congress in Barcelona to discuss the future of wireless

Mobile World Congress 2023: Wrapping Up the First Quarter of 5G - T-Mobile Newsroom

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Mobile World Congress 2023: Wrapping Up the First Quarter of 5G

In recognition of Women’s History Month, we spoke with the CEO of Women of Wearables — a global advocacy group for female innovators and founders — who shared her expert insights on the promise of 5G and the growing femtech space. 

Tech and STEM careers have a reputation for being <a href="https://blog.outvise.com/women-in-technology-statistics-gender-gap-fibre/">uninclusive of women</a>. According to research from <a href="https://adevait.com/state-of-women-in-tech">Adeva</a>, a global talent agency focused specifically on placing talent in roles within tech, only 3% of female students report that they would consider a career in technology and women hold just 25% of computing jobs in the overall tech industry.

At this rate, Adeva’s research suggests it will take until the year 2133 to close this gender gap. It’s a laughable timeline that women like <a href="https://www.linkedin.com/in/marijabutkovic/?originalSubdomain=uk">Marija Butkovic</a> are working hard to expedite through their work in a niche area of tech primed to bring about change: wearables.

“I was the co-founder of a wearable tech startup and through that experience I learned that the wearable tech space was very heavily filled with men,” she says. “Women were not represented in the space as innovators, investors and as startup founders. So I started <a href="https://www.womenofwearables.com/">Women of Wearables</a> as a very small meetup group. From there, through events and content and collaborations, we have become a community of 20,000-plus members in almost 60 countries now. We come together with the same mission, which is educating people about the latest technological innovations, but also raising awareness and advocating about the need to invest more in female founders and innovators in this space.”

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Marija believes that WoW is proof that <a href="https://es.t-mobile.com/business/solutions/iot/network-technologies">IoT technology</a> is poised to redefine how we manage our personal health, with women’s issues stepping into the forefront. She says the focus in healthcare is turning towards prevention, and wearables can be the connective tissue between the patient and the doctor. The femtech industry, largely comprised of female founders, innovators, designers and technologists focused on women’s health in the wearable tech space, is jumping on the opportunity.

“There has been a focus on digital health in general and there’s a great intersection between women’s health and wearable technology. Fitbit and Apple introduced their first features for women’s health to their fitness trackers and <a href="https://es.t-mobile.com/smart-watches">smartwatches</a> only in <a href="https://www.pharmacytimes.com/view/smartwatch-rolls-out-new-female-health-tracking-feature">2018</a> and<a href="https://www.businessinsider.com/apple-cycle-tracking-app-ios-13-watchos-6-launch-2019-9"> 2019</a>, respectively.  So you can imagine what kind of a data gap that presents, and that’s where all these innovative <a href="https://www.nytimes.com/2021/04/07/health/femtech-women-health-care.html">femtech startups</a> come into this equation because they’re filling the data gap. It’s still very early, but I think what the pandemic has brought us is greater awareness of the use of wearables and the case studies we could do with them and the convenience of using them.”

Whether it’s wearable breast pumps, safety wearables or hardware devices in the fertility space, IoT has shown promise in providing tools that could potentially be used in the battle for <a href="https://www.vodafone.com/news/inclusion/the-future-is-female">equal gender representation</a>, positioning the <a href="https://es.t-mobile.com/coverage/4g-lte-5g-networks">5G era</a> to be more progressive and inclusive.

Here Marija shares her insights on the potential of 5G and IoT technology to positively affect women’s spaces, and where there’s still ample room to be filled by the next generation of female tech leaders.

T-Mobile actively works to open up the dialogue on how to support women in tech by spotlighting those who have <a href="https://es.t-mobile.com/news/community/svp-inspires-women-in-tech">climbed to the top of their fields</a>, highlighting programs that support female students <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.t-mobile.com%2Fnews%2Fcommunity%2Femployee-spotlight-a-champion-for-the-next-generation-of-tech-leaders&data=05%7C01%7CShawna.Ryan16%40t-mobile.com%7Ce1cfee6036e847273db408db1318bc59%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638124769180398672%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=bShiNrVpICacmipk%2FK6lGXz%2FZo55htwR4DDsnyakAn8%3D&reserved=0">to explore careers in tech</a> and even create avenues to help women <a href="https://es.t-mobile.com/news/community/successful-returnship-program-returns-2022">return to their careers</a> after gaps in work. In your opinion, why are the numbers of women in various tech fields still so low?

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I’ve seen more and more women studying STEM, which is excellent, however that’s not translated into women actually holding high-ranking STEM positions in different companies. I think the problem is because of a mix of issues women juggle: family, jobs and expensive childcare. I think that very often the problem is also maybe a lack of confidence because women want to tick all the boxes when they’re applying for a job, especially if it’s a senior job role. <a href="https://employers.gradtouch.com/insight/women-wont-apply-to-a-job-unless-they-meet-100-of-the-requirements-myth-or-lesson-to-be-learnt/">There have been studies</a> done that show men will apply for a job even if they maybe tick only a percentage of the boxes. It’s why I think that programs like those you mentioned that help women see themselves in their careers and support them are so important. Companies need to ask not only can we attract women who are incredible talents, but keep them and support them along the way.

Also, inclusivity starts right from the job posting. When you see a job post, how is it written? What types of words does it use? Is it using inclusive language and when you are interviewed for the job, who's interviewing you? Are women interviewing you or men interviewing you? And finally, how inclusive is the company is in terms of employee benefits. What we have seen at WoW is a lot of companies now are introducing all sorts of women's health benefits, such as fertility support like IVF, which I think is excellent. It's not only about attracting diverse talent, it's about retaining the talent.

Also what we have learned at WoW is sometimes you have to grab women's attention early to get them interested in STEM. You have to be very creative in how you present career opportunities to women and see those role models. You cannot be what you cannot see. So, I hope that we can really highlight more female role models, especially in senior positions in these companies, and show that you don't always need to have a degree from Harvard or Stanford to get there. There are women who don't have that, and they have still succeeded. That's precisely the woman we have to highlight. 

What are some of the innovative wearable products you’re looking at now that aim to find new answers to common women’s issues?

There’s a real boom in the femtech space around fertility devices. I think of things like <a href="https://www.naturalcycles.com/oura">Natural Cycles</a>, which just announced a <a href="https://news.samsung.com/ca/samsung-and-natural-cycles-partner-to-bring-advanced-temperature-based-cycle-tracking-to-galaxy-watch5-series#:~:text=Natural%20Cycles%20leverages%20its%20technology,including%20the%20groundbreaking%20BioActive%20Sensor.">collaboration with Samsung</a>. I think that’s incredibly positive for the ecosystem because their solution will be embedded into <a href="https://es.t-mobile.com/smart-watches/brand/samsung">Samsung’s Galaxy watches</a>. There are devices being made that you can use for your pelvic health by doing pelvic floor exercising. We have a community member at WoW that I’ve written about that has a belt for osteoporosis that’s been <a href="https://www.healio.com/news/endocrinology/20201215/fda-grants-breakthrough-device-designation-to-osteoporosis-vibration-belt">proven with its regular vibration</a> improves the density of your bones, which is incredibly important for women going through menopause.

One thing I will note is the wearable space is growing, and while women's issues like fertility and pregnancy are massive areas for innovation right now, we haven't seen enough innovation in wearables for non-reproductive health issues. Most people still see the femtech industry as a reproductive industry, but we have to focus on many other areas that don't view women solely as reproductive machines. We need innovations around autoimmune diseases, cardiovascular, food and nutrition, mental health, Alzheimer's and dementia.

How important have the advancements in our connectivity with 5G been to help these innovations come about?

Incredibly important. I think that we cannot see the ecosystem thrive until we bring all the key stakeholders together. One part of that community are big tech companies like T-Mobile because they’re <a href="https://es.t-mobile.com/news/network/t-mobile-expands-leading-5g-network-with-additional-coverage-and-capacity">building the infrastructure</a>. You can have the most amazing device, but if you don’t have the <a href="https://es.t-mobile.com/coverage/4g-lte-5g-networks">base infrastructure</a> on which your device will run, what’s it all for? 5G is especially important because of how it will contribute to easier use and the potential to interconnect of many of your devices together. I dream of a future where if I have a smart fitness tracker, I have a smartwatch, I have all sorts of different devices, we can all sync them up and they can all be interconnected and work together, and we can all benefit from these devices without needing to use maybe all the devices from the same brand. That would be amazing, because that brings more opportunity for an average user and for widespread adoption for all women.

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Are you a woman who has taken a break from work and is looking to return to a career in tech? Take a look at <a href="https://es.t-mobile.com/news/community/successful-returnship-program-returns-2022">T-Mobile’s Returnship Program</a>, which creates a system of mentorship and support for those interested in various tech positions. <a href="https://careers.t-mobile.com/meet-our-teams/students-grads-and-returners/returnships/">Apply here.</a>

This Women’s History Month, we spoke with the CEO of Women of Wearables about her expert insights on the promise of 5G and the growing femtech space.

What’s Next for the World of Women’s Wearables? - T-Mobile Newsroom

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Today at Mobile World Congress in Barcelona, Cisco and T-Mobile announced plans to offer businesses Cisco Meraki’s first-ever 5G cellular gateways for fixed wireless access (FWA), the MG51 and MG51E.

Considering the often lengthy and uncertain installation timelines, gated and restrictive bandwidth plans and inconsistent nationwide availability - wired broadband is hardly the ideal solution for all businesses. Now, Cisco and T-Mobile are smashing these common business pain points. Thanks to this joint solution, businesses of all sizes will be able to create enriching and differentiated experiences for their customers using simplified, scalable, and reliable network managed services powered by T-Mobile's 5G network and the cloud-first Cisco Meraki platform.

Connecting Businesses with Cisco Meraki Networking on T-Mobile 5G and Managed Services The Cisco Meraki MG51 and MG51E cellular gateways introduce a new, 5G-powered, cloud-first way of doing wide area networking (WAN). With the full-stack Cisco Meraki secure software-defined branch (SD-branch) platform, T-Mobile for Business customers will be able to take advantage of the cloud-native Cisco Meraki platform on <a href="https://es.t-mobile.com/coverage/4g-lte-5g-networks" target="_blank" rel="noreferrer noopener">America’s largest, fastest and most reliable 5G network</a>. The T-Mobile managed service will offer a range of advanced capabilities based on the Cisco Meraki platform, including:

Same-day connectivity: Quickly connect branches; true zero-touch provisioning with no trained on-site support needed.

<li>Same-day connectivity: Quickly connect branches; true zero-touch provisioning with no trained on-site support needed.</li>

Resilient WAN: Always-on, Cisco Meraki cloud-managed 5G FWA running on T-Mobile's network offers reliable WAN services for business-critical operations, alongside improved experiences for customers and employees.

<li>Resilient WAN: Always-on, Cisco Meraki cloud-managed 5G FWA running on T-Mobile's network offers reliable WAN services for business-critical operations, alongside improved experiences for customers and employees.</li>

Robust performance: Up to 2 Gbps down / 300 Mbps up.

<li>Robust performance: Up to 2 Gbps down / 300 Mbps up.</li>

Lower latency: Enabling a variety of new use cases at the network’s edge with lower latency than 4G.

<li>Lower latency: Enabling a variety of new use cases at the network’s edge with lower latency than 4G.</li>

Security and performance: Leading network security and SD-Branch capabilities on the Cisco Meraki platform including Cisco Meraki Auto VPN, firewall, traffic shaping, threat protection, content filtering, and native security protocols such as WPA2-Enterprise.

<li>Security and performance: Leading network security and SD-Branch capabilities on the Cisco Meraki platform including Cisco Meraki Auto VPN, firewall, traffic shaping, threat protection, content filtering, and native security protocols such as WPA2-Enterprise.</li>

“We have crossed many 5G milestones and world-firsts with Cisco and today is no exception as T-Mobile is the first to offer this cutting-edge Cisco Meraki technology,” said Mishka Dehghan, SVP, Strategy, Product, and Solutions Engineering, T-Mobile Business Group. “This marks another significant achievement in how T-Mobile delivers to businesses the fastest and simplest way to scale 5G business internet anywhere.”

"The future of connectivity is wireless, and Cisco and T-Mobile are helping customers across all industries realize how 5G wireless technology can transform their business," said Masum Mir, Senior Vice President, Provider Mobility, Cisco Networking. "Together, we are leading the new era of 5G, helping businesses from small to large with simple, secure and reliable connectivity solutions that help them go fast and grow fast."

<a href="https://meraki.cisco.com/blog/2023/02/simplify-and-scale-anywhere-connectivity/">Simplify and Scale Anywhere Connectivity: Introducing the Meraki MG51 and MG51E for 5G Fixed Wireless Access</a>

<li><a href="https://meraki.cisco.com/blog/2023/02/simplify-and-scale-anywhere-connectivity/">Simplify and Scale Anywhere Connectivity: Introducing the Meraki MG51 and MG51E for 5G Fixed Wireless Access</a> </li>

<a href="https://meraki.cisco.com/product/cellular/integrated-antenna/mg51/">Cisco Meraki MG51</a>

<li><a href="https://meraki.cisco.com/product/cellular/integrated-antenna/mg51/">Cisco Meraki MG51</a>  </li>

<a href="https://meraki.cisco.com/product/cellular/external-antenna/mg51e/">Cisco Meraki MG51E</a>

<li><a href="https://meraki.cisco.com/product/cellular/external-antenna/mg51e/">Cisco Meraki MG51E</a></li>

<a href="https://es.t-mobile.com/business/solutions/business-internet-services/business-internet">Learn more about T-Mobile Business Internet</a>

<li><a href="https://es.t-mobile.com/business/solutions/business-internet-services/business-internet">Learn more about T-Mobile Business Internet</a></li>

Today at Mobile World Congress in Barcelona, Cisco and T-Mobile announced plans to offer businesses Cisco Meraki’s first-ever 5G cellular gateways for

Cisco Launches Meraki 5G Gateways with T-Mobile to Deliver Simple and Scalable Business Internet - T-Mobile Newsroom

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Three renown dating coaches share their digital do’s, don’ts and total dealbreakers for making a truly special wireless connection.

Over the past couple of years, T-Mobile Stories has reported on various studies that have highlighted just how important the simple text message can be to connecting with friends and loved ones — and even <a href="https://es.t-mobile.com/news/community/holiday-psa-how-to-thank-someone-best-just-text">shared T-Mobile network data</a> to prove it.

<a href="https://es.t-mobile.com/news/community/holiday-psa-that-thinking-of-you-text-you-should-send-it">Quick Read: “That ‘Thinking of You’ Text? You Should Send It”</a>

And it seems like more outlets are taking the importance of text messaging to heart — somewhat literally. For instance: Recently, <a href="https://www.nytimes.com/2023/01/12/style/dating-classes-texting.html">The New York Times</a> chimed in on the text thread, saying how texting has become its own art form in the game of love, and that digitally savvy dating coaches are turning a keen focus on tailoring their skills towards perfecting the perfect text.

So, you ask, what’s the best (and worst) ways of using texting to make the ultimate wireless connection?

We also interviewed the three dating coaches, all of whom have created successful online courses to specifically answer common questions about finding love in the time of texting:

<a href="https://damonahoffman.com/">Damona Hoffman</a> is a certified dating coach and <a href="https://damonahoffman.com/dates-and-mates-podcast/">podcaster</a> who lends her digital coaching skills to <a href="https://www.okcupid.com/">OK Cupid</a> and is the official love expert of <a href="https://www.thedrewbarrymoreshow.com/">The Drew Barrymore Show</a>.

<li><a href="https://damonahoffman.com/">Damona Hoffman</a> is a certified dating coach and <a href="https://damonahoffman.com/dates-and-mates-podcast/">podcaster</a> who lends her digital coaching skills to <a href="https://www.okcupid.com/">OK Cupid</a> and is the official love expert of <a href="https://www.thedrewbarrymoreshow.com/">The Drew Barrymore Show</a>.</li>

<a href="https://coaching.kelseywonderlin.com/">Kelsey Wonderlin</a> is a licensed therapist-turned-dating coach who has noticed how outdated the advice being given was and became passionate about <a href="https://programs.kelseywonderlin.com/texting-communication-cure/?coupon=TEXTINGCURE">demystifying the new challenges</a> that come from using the latest technology.

<li><a href="https://coaching.kelseywonderlin.com/">Kelsey Wonderlin</a> is a licensed therapist-turned-dating coach who has noticed how outdated the advice being given was and became passionate about <a href="https://programs.kelseywonderlin.com/texting-communication-cure/?coupon=TEXTINGCURE">demystifying the new challenges</a> that come from using the latest technology.</li>

<a href="https://www.datingbyblaine.com/">Blaine Anderson</a> is a dating coach specifically geared towards male clients, and says her <a href="https://www.datingbyblaine.com/texting-os">texting courses</a> have become very popular of late, and even those who want to work with her for reasons other than texting wind up asking questions about it — and, as you’ll see below, for good reason.

<li><a href="https://www.datingbyblaine.com/">Blaine Anderson</a> is a dating coach specifically geared towards male clients, and says her <a href="https://www.datingbyblaine.com/texting-os">texting courses</a> have become very popular of late, and even those who want to work with her for reasons other than texting wind up asking questions about it — and, as you’ll see below, for good reason.</li>

Tip 1: Talk About It (er, Text About It) Up Front

Kelsey: I encourage people to have these conversations upfront when they’re starting to date because potential matches can fizzle when you’re reading into something that’s not actually there. It’s not problematic necessarily if people are different types of texters, but can you talk about it? Maybe you want more texting and you don’t know how to say that without sounding needy. You can just simply say, “I’m finding myself wanting to share more of my day with you. Are you okay with me sending you some more messages?” I think it’s important not to assume that you know what’s happening on the other side of the phone without first understanding the way the other person views texting.

The dry texter: You’ll see a lot of very short responses. Even just a “K” or a reaction to a message as a response.

<li>The dry texter: You’ll see a lot of very short responses. Even just a “K” or a reaction to a message as a response.</li>

The animated texter uses lots of emojis and texts a bunch, and can easily feel offended by the dry texter.

<li>The animated texter uses lots of emojis and texts a bunch, and can easily feel offended by the dry texter.</li>

The compulsive texter: This person will send ten different thoughts one after the other.

<li>The compulsive texter: This person will send ten different thoughts one after the other.</li>

The absent-minded texter: The opposite to the compulsive texter, someone who you won’t hear from for hours because the phone isn’t in their field of view.

<li>The absent-minded texter: The opposite to the compulsive texter, someone who you won’t hear from for hours because the phone isn’t in their field of view.</li>

Blaine: It’s important to understand where people are coming from before you start the process. A lot of times I use attachment theory to help my clients understand why they might act the way they do or why other people act the way they do. I think those same theories can be applied to texting.

The anxious texter: They’re obsessively looking at their phone and maybe texting too much because they want a response

<li>The anxious texter: They’re obsessively looking at their phone and maybe texting too much because they want a response</li>

The avoidant texter: They are purposely not texting or responding to messages because that makes them safer.

<li>The avoidant texter: They are purposely not texting or responding to messages because that makes them safer.</li>

Damona: I teach people how to communicate and how to text because that is now an official phase of courtship today. I’m really a dating strategist and I try to come up with systems and tools to help people so that they know what to do in each individual situation. But every text is different and every person that receives it is different.

Tip 2: Feeling Alone? Maybe Put Down the Phone

Damona: I give people a lot of tools where they can use their phone and technology to fortify themselves as a dater. My process isn’t just for Valentine’s Day. I’m helping people year-round and I acknowledge that this is a rollercoaster — there are going to be highs and lows. Every time you get a text, you get a boost of endorphins and you get a high, and then you don’t get the text back or the person says they don’t want to date you and suddenly you're experiencing a low. My goal is to help give people the tools so that they can ride those waves. And maybe that might be with meditations and visualizations that are a part of my course. I listen to those myself with other experts to help me get grounded when I feel like out of alignment or I have people do vision boards that they can send right from a digital platform.

Kelsey:  Approaching dating from a place of loneliness or boredom is not the vibe. It’s not the place to date from. I think it’s important that if you’re noticing that in yourself, can you meet that need in a different way through a club or a group of like-minded people. Even if you are in the moment wanting that relief on Valentine’s Night, there are Facebook groups you can join that you can get instant access to the connection you may be craving. I think it’s really important that we learn how to work through that on our own so that we can choose a partner for healthier reasons.

Damona: So often I see people that will connect with you on a dating app or will ask for your number out in the world, and will then get you stuck in what I call a “texting trap,” where you're going back and forth messaging and they actually have no intention to meet up or move offline. They’re just wasting time or passing time. That phase can sometimes last weeks or months, but I put a clock on it for my clients because they are staying in this prolonged period forever.

Kelsey: Nobody ever teaches us how to communicate, especially when it comes to texting. At what point do we bring that in real life? Because if you talk for too long online, when you meet up in person, it can feel a little awkward because from a biological perspective when you meet in real life, there might not be that felt sense of physical comfort yet. And yet you know all these things about each other, and it can feel really incongruent.

Tip 4: Incorporate Your Digital Dating Strategy IRL

Blaine: People don’t always know how to communicate their feelings or needs and people don’t always know how to interpret other’s writings or texts. And the fact is when you meet somebody in person, you’re still going to be using your phone to text them, to have voice calls, to have video calls, to be on social media, to share memes, so a lot of technology is going to play into your relationship no matter what.

Damona: Technology has changed the way we interact in real life. But when you go to the bar today, what’s everybody doing? They’re looking down at their phones. So it’s almost a different strategy that I’ve had to develop to incorporate technology in the real world as well as teach people how to make a connection simply on their phone.

Feeling Ghosted In Your Textationship? Do This, Not That! 

tmobile-blocks/slideshow

Now you have a plan for texting to find true love! But do you have <a href="https://es.t-mobile.com/cell-phone-plans">the right cell phone plan</a> to text “forget me nots” when the mood strikes?

Three dating coaches explain how texting has evolved in the digital dating world and ask how people can use their devices the right way for love success.

Love in the Time of Texting - T-Mobile Newsroom

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A T-Mobile technology expert shares her story of how the Navy prepared her for a career in technology, but not for the reality of her otherness as a Black woman in the field. Now, she's showing high school students what the next generation of tech leaders can look like.

Dr. Cheryl Cooper has worked hard to earn four credentials and degrees in cybersecurity: DCS, CISSP, CISSA and CDPSE. She'll tell you, however, her life's work is removing barriers that keep future generations from believing they can achieve those titles as well. (We'll save you the google search of all those certifications: Digital Communication Specialist (DCS), Certified Information Systems Security Professional (CISSP), Certified Systems Information Auditor (CISA) and Certified Data Privacy Solutions Engineer (CDPSE).)

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