Forum Discussion
Why Risk Losing Us as Customers?
A couple of friends just switched to T-Mobile. They ended up getting two new phones and a good plan for seniors. As existing customers, there doesn't seem to be any special offers that can help us a...
Thanks for your response. I actually worked for AT&T for 36 years. Many years ago we did a study on churn and found out it was more cost effective to keep customers, then lose them and have to get new customers. The "factor" was the new customers were getting great deals so the company lost money to bring them in by let's say giving them free cell phones. And many customers play the game by switching and switching.
The end result was creating a retention group whose job was to, within reason, prevent churn.
Being on fixed budget as a senior has me looking to cut costs monthly. I don't mind paying a decent price for a more updated iPhone to stay with T-Mobile. I am simply not looking to spend like 600 or more for not even a new iPhone model here when I can get for free at let's say Verizon.
