Welcome to Measurement!

Welcome to Measurement!

Combine the power of T-Mobile’s mobility data with an advertiser's digital ad logs to unlock a comprehensive understanding of mobile app lift and campaign performance via the largest independent mobile data panel.

The Measurement suite of campaign reports is founded in real device and app usage. Measurement makes this mobile app engagement data available to help advertisers gain a larger and longer view of consumer behavior via mobile app installation lift, engagement lift, and audience analysis. Measurement allows the advertiser to look beyond the typical attribution window to see the extended effects of a campaign message. These dashboards and data visualization allow advertisers to build reports to suite their own personal campaign goals, and to optimize their marketing efforts in the future.

Measurement is a fully privacy compliant system that provides access to T-Mobile's unique mobility data in a way other systems cannot. Our unique mobility data forms one of the largest, independent, mobile panels in the US; and this panel, combined with an advertiser's campaign log, opens up real world mobile app engagement insights.

The Measurement suite of analytic reports dives deeper than just impressions and clicks. When paired with real world mobile app engagement data, advertisers can now dig into the real efficacy of their campaigns. While Measurement's proprietary Mobile App Install and Mobile App Engagement indexes can tell an advertiser at a glance how performant a campaign was, the Measurement reports allow for day-to-day review of app lift to determine what works and doesn't work to drive towards campaign goals.

Campaign reports in Measurement are fully customizable. Advertisers can choose to look at just a campaign's active date range, or extend the view months before and after to see how other outside campaigns affect mobile app performance as well. Choose from three different long range impression windows to see the effects of a campaign long after the initial attribution window has ended. Compare the effects of a campaign to not only the promoted mobile app, but also its competitors in market.