Is the $100 T-mobile reward a scam?

I received this text as well. I was investigating the link on a virtual machine outside my network and still managed to accidentally click on the damn link on my phone. I found it very strange it didn't really appear to do anything except take me to google.com but in the UK. My network was connected to a different country so that is strange. After that it resolves to a 403 error when you reload it on the same phone. I did add some cookies to my-rewarz.com (or something like that)

From the VM I can see the domain was in Reykjavik it rans some javascript and that then went to a server in Belize (I think).

Anyone else click on this stupid link? I need to know what the objective was since I clearly ran the damn thing. I feel like it was either to confirm something or run a payload on the device.