Forum Discussion
No monthly discount for loyal customers?
- Hace 6 años
Hola @magenta8266619
We greatly appreciate your loyalty! While we may not have a standard loyalty credit we can offer folks that have been with us forever (I do like that Idea) we often find ways to show our customers we appreciate them like what @snn555 posted. We appreciate your feedback on this and I will make sure it is heard.
A meaningful way to show appreciation for customer loyalty would be to offer existing customers some form of promotional discount towards a new device/upgrade that you offer to brand new customers. As people inevitably look for a device upgrade, and considering most devices now cost close to $1,000 or more, people understandably don't want to pay full price. Why stay with T-Mobile and pay full price of $1,000 when you can switch to Sprint/ATT/Verizon where you qualify either for a BOGO or 50% off promotion?
This all has to do with the requirement to add a new line (or multiple lines) of service in order to qualify for any device promotion. Existing customers rarely have a need to "add new lines" of services to their existing account. Switching carriers naturally means you are adding new lines of service. So people will simply switch every couple years or so to qualify for device discounts.
Also, considering most device discounts/promotions are offered in the form of bill credits spaced out over 2 years, in essence customers are still signing a 2 year contract. Why not offer existing customers the ability to get 50% off towards a new device WITHOUT requiring additional lines of service if they commit to T-mobile for another 2 years? If they leave before the 2 years they forfeit the remaining credits and owe the balance due anyway.
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