Why is the Home Internet Gateway functionality crippled?

Another missing feature that I have not seen mentioned yet is parental controls. How is one to protect their children from bad sites if features like this are not provided. "Won't someone think of the children?"  Admin access should be provided for adding firewall rules, MAC filtering, renaming of connected devices, etc. and is required in my opinion. I am currently on the 14 day free trial but with these limitations preventing better security, I am most likely going to return it. The service may be cheaper but the cost could be much higher later with poor security controls.