Rewarding Loyalty

Hola T-Mobile,

Thanks for that heads up that you're increasing the price of my "guaranteed to never go up" plan because you haven't gouged your loyal customers "for nearly a decade". 

I guess after nearly 3 decades of not shopping for another carrier, it's time for me to get shopping. 

I'm just curious- with all of the turmoil happening, jobs being lost, political chaos, prices going up on everyday needs- what made you decide that right now was the best time to squeeze some extra profit from your most loyal, long-term customers? 

And so much total disregard for the "rate will never increase" guarantee. Oh I'm sure there's some fine print in there that you will vigorously point your finger at that shows you're not doing anything wrong. Character, ethics, keeping your word, etc. are going out of style- you're just keeping up with the times, eh? We know you don't care about losing a few customers. I'm sure you calculated that expected loss before you sent that text message. But you gotta do what you gotta do, right? Kicking customers while they're down- like the many on fixed incomes who are already scared to death about what could happen to Social Security and Medicare- it's just a part of doing business, nothing personal, right? 

All the other big companies are making sure they get a bigger slice of the pie, you wouldn't want to be left out, right? 

You may have to lose a few crumbs in the process, but as long as you're slice is bigger, that's all that matters. 

Way to go. Way to represent this "new" America that is on its way in. In Greed We Trust.